EVENTS
IECIE SHENZHEN ECIG EXPO
APRIL 14-16.
SHENZHEN CONVENTION AND
EXHIBITION CENTER
BY PATRICK GRIFFIN
navigating around the vast complex.
When I entered on the first day, within a couple of seconds I
was approached by a very friendly representative from Elego
Mall who introduced me to their stand.
In the next 20 minutes, another five smiling Elego
representatives stopped me with the same request and I
eventually lost count of the number of times I was stopped by
various exhibitors who wanted me to see their merchandise.
Sometimes people just stopped me and asked me to pose
with them for a selfie and seemed delighted when I agreed
to do so.
Just like at the Vaper Expo in Birmingham, this is a show
where companies want to stand out and impress.
Many of the stands were big, bright and visually stunning.
One company had a professional violinist sitting on top
of a huge round platform, many employed models to pose
for pictures with their products and there were a number of
people dressed in cute animal costumes.
I was hugely impressed with the amount of work that Feelm
This is the world’s biggest vape expo and every time I attend
this event I am always amazed and impressed.
It takes place over four huge halls with a floor space in excess
of 40,000 square metres and attracts around 50,000 visitors
over the three action-packed days.
This marked the fifth anniversary of the IECIE event which
takes place in the city which has become the global capital of
the vape industry.
So many of the biggest players in the e-cigarette market are
based in Shenzhen so it makes total sense for this now iconic
vaping event to take place here.
The organisers proudly boast that IECIE Shenzhen is the
most influential e-cigarette expo in the world and it is easy to
see why they are so proud of this event.
In fact, there is so much demand to exhibit here that next
year’s expo is already almost sold out and the floor space will
increase by 50 percent to 60,000 square metres.
Because this show is squarely aimed at the business sector it
does not need the loud music and endless giveaways which
are ubiquitous at shows which are open to the public.
It attracts wholesalers, distributors, manufacturers, brand
owners, importers, exporters and buyers from more than 45
countries and it is always busy from start to finish.
The vast halls are reminiscent of a modern airport terminal
and the expo itself is clean, bright and well-laid out with lots of
manned information points where visitors could ask for help in
154 | VM23