NEWS
UK vapers
favour low
nicotine
The majority of vapers in the UK are on 6mg of nicotine or
less, according to data from a collaborative survey by
ECigIntelligence and Vapouround.
By Phoebe Fuller
British vapers are vaping lower strength nicotine, according to a joint survey between
leading market research group ECigIntelligence, the Independent British Vape Trade
Association (IBVTA), the UK Vaping Industry Association (UKVIA) and this magazine.
The online vape store survey also found fewer people are vaping 20mg of nicotine – the
highest strength product allowed under tobacco laws.
A selection of UK vape stores were asked to provide details about products sold between
December 2018 and February this year, so that customer preferences and buying habits
could be assessed.
Results found that most vapers in the UK
favour lower nicotine concentrations, with
6mg accounting for almost 25 percent
of total sales; and 3mg for just over 20
percent. Conversely, 20mg or greater
represented the smallest level of sales, at
just over 5 percent.
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