Vapouround magazine ISSUE 23 | Page 14

NEWS UK vapers favour low nicotine The majority of vapers in the UK are on 6mg of nicotine or less, according to data from a collaborative survey by ECigIntelligence and Vapouround. By Phoebe Fuller British vapers are vaping lower strength nicotine, according to a joint survey between leading market research group ECigIntelligence, the Independent British Vape Trade Association (IBVTA), the UK Vaping Industry Association (UKVIA) and this magazine. The online vape store survey also found fewer people are vaping 20mg of nicotine – the highest strength product allowed under tobacco laws. A selection of UK vape stores were asked to provide details about products sold between December 2018 and February this year, so that customer preferences and buying habits could be assessed. Results found that most vapers in the UK favour lower nicotine concentrations, with 6mg accounting for almost 25 percent of total sales; and 3mg for just over 20 percent. Conversely, 20mg or greater represented the smallest level of sales, at just over 5 percent. 14 | VM23