Vapouround magazine ISSUE 23 | Page 24

NEWS Too little, too late? Ireland will be 27 years late in reaching its tobacco-free target as the government is accused of doing a ‘disservice’ to smokers by not endorsing e-cigarettes for smoking cessation. By Róisín Delaney The Republic of Ireland’s largest vaping trade association has called on the government to listen to the needs of smokers and promote vaping, if it is to try to meet its smoke-free target. Vape Business Ireland has called on the Health Service Executive (HSE) to endorse vaping as a smoking cessation tool as Public Health England has across the Irish Sea. Despite the mounting evidence which shows vaping to be 95 percent less harmful than smoking, and research on the mental health benefits of quitting smoking, plus the recent findings published in the New England Journal confirming vaping to be twice as effective as traditional quit methods, policy makers in Ireland refuse to throw their support behind e-cigarettes. Around the world, countless public health agencies and non-governmental organisations (NGOs) are promoting vaping as a crutch for smokers who want to quit for good. Among them, Smokefree New Zealand, The American Cancer Society, Public Health England, Cancer Research UK and ASH UK. VBI says ‘the unwillingness’ of Irish anti-smoking policy makers to provide ‘clear and neutral information’ about all alternatives to smoking, not least vaping, “is doing a disservice to smokers in Ireland.” 24 | VM23 Race to tobacco-free The Irish Government established a plan for a Tobacco Free Ireland by 2025 back in 2013, setting itself a target of lowering the smoking rate to five percent by this deadline. VBI says this statistic is ‘worryingly’ stuck at 17 percent with five years to go. Last year, the HSE confirmed fears that assuming the current trend continues, and all other factors remain constant, Ireland can only expect to be tobacco-free by 2052, not 2025 as desired. That would be 27 years behind schedule. In comparison, Ireland’s closest neighbour can expect to be tobacco-free by 2030 and it just so happens that vaping has been endorsed as a smoking cessation aid in the UK more so than anywhere else in the world, driving the British tobacco- free initiative. Director of Vape Business Ireland, Keith Flynn, told Vapouround: “The UK Government’s progressive approach to vaping clearly emphasises the lack of action by Ireland’s own government. As such, the role vaping can play in supporting the State’s Tobacco