Vapouround magazine ISSUE 22 | Page 78

FEATURE KICKSTARTING CHANGE A Billion Lives documentary director will confront nicotine myths and explore its medical potential. T he 2016 documentary A Billion Lives helped bring attention to a shocking statistic: The World Health Organization (WHO) projected that one billion people would die from smoking this century. The film explored the business practices of the tobacco industry, the methods people use to quit smoking such as e-cigarettes and snus and the conflicts of interest that may be preventing more smokers from attempting to quit. After four years of research, director Aaron Biebert has begun work on his new documentary, You Don’t Know Nicotine. The project is the most backed Kickstarter film in Wisconsin history, the US state which Biebert hails from. 78 | VM22 By Gord on St riblin g