FEATURE
We couldn’t bring you the awards if it
wasn’t for our offical sponsor.
In three short years, Blackburn-based Vape Dinner Lady has
become a regular fixture at both the Vaper Expo and the
Vapouround Awards. They were awarded the Best Show Stand
gong in 2017 and Juice of the Year for Lemon Tart a year later.
We are delighted that they decided to sponsor this year’s event.
Ahead of the fourth annual Vapouround Awards, Vape Dinner
Lady’s marketing director Haroon Rashid said:
“The Vapouround Awards have always meant a lot to us.
The awards recognise the best in the industry and so it was
important for us to support that cause.
“Dinner Lady shares some core values with the Vapouround
Awards – dedication to excellence, striving to be better and
pushing boundaries. For us it was a no-brainer.”
The brand’s journey is reflective of how the industry has
changed in such a short space of time. In 2018, Vape Dinner
Lady became one of only a handful of independent brands
to make it onto supermarket shelves, once the stronghold of
poor-quality cigalikes and refills.
Haroon said:
Over the past year, the pod system has cemented its place as the
entry-level device for smokers making the switch. The technology
is more robust and accessible than ever, so it was only right that
we added awards for Best Pod System and Salt Nicotine to this
year’s line up.
On this, Haroon said:
“Salt nic products are widely considered now to be the best
solution for smokers trying to quit. The market is confirming this.
Dinner Lady’s job remains the same – make people smile and
serve them nostalgia in a bottle (or a pod).”
“The entry into the FMCG (Fast-Moving Consumer Goods)
space has been nothing short of amazing. We’re truly humbled
that the country’s major retailers want to work with us. Vaping is primarily a tool to help smokers switch to a less harmful
alternative, but that does not mean that ardent vapers and
hobbyists should be neglected.
“FMCG allows us to reach more people and help them with their
battle against smoking. We’re now in talks with some of the
biggest FMCG players globally – exciting times ahead!” By popular demand, we have introduced the Best Accessory
award to celebrate everything from coils and tanks to tank bands
and mod cases, as well as RBA of the Year, open to all forms
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