NEWS
A R U N D OW N
O F T H E L AT E ST
VA P E N E WS
AND RESEARCH
FROM AROUND
T H E WO R L D
10 | VM22
£2M SPENT ON
CESSATION
Ex p e n d i ture on smoki ng cessati on
advertising campaigns by Public Health
England in 2017-18 was £1.99 million,
according to Steve Brine, Parliamentary
Under-Secretary for Health and Social
Care. The Winchester MP, who has been
vocal of his support of e-cigarettes as a
means to quitting smoking, revealed the
amount spent in response to a query from
Harrow East MP Bob Blackman.
Campaign spending is defined
a s covering only media spend, which
includes expenditure for advertising
on television, radio, the national
press, regional press, outdoors, in
cinemas and digital. The Department
of Health’s spending on recruitment
advertising and media partnerships
are not included in this figure.
NEW RESEARCH
A new study shows e-cigarettes “induce
less biological responses associated
with cardiovascular and pulmonary
diseases than cigarettes.” The research
demonstrates that after six months,
e-cigarettes both with and without
nicotine induced a significantly lower
biological response associated with
cardiovascular and pulmonary diseases
compared to cigarette smoke. The study,
conducted in collaboration with Altria
Group, Inc., assessed the biological
response of mice exposed to e-cigarette
vapors compared with that of exposure
to cigarette smoke. The full results of the
study will be submitted for publication in a
peer-reviewed journal.
‘I DO’ WITH A CHANCE
OF CLOUDS
These days it seems that there’s a
wedding trend for everything, from retro
photobooths to pets as ringbearers
and now vaping is in the mix. If you’re
a dedicated vaper, perhaps you’ll take
inspiration from the other vape-obsessed
brides and grooms out there who have
made their weddings an extension of
their favourite vape hangout. Some
reception venues now feature full vape
bars, providing guests with the ultimate
sampling palate of tasty flavours. But
one of the biggest vape-related wedding
trends of this season seems to be the
photography, as couples capture their
nuptials amidst voluminous clouds.
The popular trend has produced some
decidedly creative pictures.
PRAISE FOR
BIRMINGHAM
Smoking rates in Birmingham have
reached the lowest level on record,
according to figures from Public Health
England. The figures, which are taken
from the latest Annual Population Survey,
show that only 14 percent of adults in
Birmingham were smokers in 2017 –
that’s a five percent drop since 2011,
when the first figures were released. This
means that over 37,000 people in the
UK’s second city quit smoking in the six
year period.
National smoking levels have also seen
a five percent drop, with 15 percent of
adults smoking in 2017, compared to 19
percent in 2011.