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THE UK’S VIBRANT CAPITAL WILL HOST EUROPE’S LARGEST
CBD EXPO IN JULY, WHICH PROMISES TO FOCUS ON
PROFESSIONALISM AND BUILDING STANDARDS IN THE
INDUSTRY. VAPOUROUND WILL BE THERE AS MEDIA
PARTNER TO THIS HOTLY ANTICIPATED EVENT DEBUT.
By Gordon Stribling
Europe’s largest CBD expo will draw more
than 80 exhibitors to London’s ExCeL over
two days and will cover and area of more
than 4,000 square metres.
The event is billed as a hybrid business and
consumer show, focused on all things CBD,
cannabinoids and medical cannabis. It will
serve as a platform for CBD brands at all levels
of the supply chain and will connect companies
with consumers eager to navigate the often-
overwhelming CBD market.
The Europe CBD Expo is the latest to join a
slew of legal cannabinoid events to have been
added to the UK and Europe’s event calendar in
the last couple of years.
But unlike some of its competitors, Europe CBD
Expo is more than just a showcase for the, dare
we say, ‘full-spectrum’ of CBD products and
companies vying for consumer pounds. The
thorough vetting process set by the organisers
has been designed to ensure that only the
highest calibre of products, companies and
speakers are included over the weekend.
We last spoke to London CBD Group marketing director Kristina
Spionjak for the inaugural issue of our sister-publication, Vapouround
CBD Magazine. The event has since begun to take shape, with more
speakers confirmed and the seeds planted during the planning
process beginning to sprout.
One recent addition to catch our attention is the app, which will give
attendees access to the floorplan, agenda, exhibitors, speakers and
workshop details, as well as a highly-accessible networking platform.
Kristina said:
“B2B visitors and exhibitors will be able to set appointments with
their fellow attendees, and for exhibitors the event app also offers a
lead retrieval system enabling them to record the details of everyone
that visits their booth.”
Industry professionals can connect with accredited press, influencers
and brands in the Influencer Lounge. Press passes will only be
issued to media and influencers on assignment for recognised
organisations and publications relevant to the industry.
Interviews with leading brands and figures will be broadcast live on
social media throughout the day.
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“MANY SPEAKERS WILL BE COVERING ALL
ASPECTS OF MEDICAL CANNABIS, INVOLVING
THE FULL RANGE OF CANNABINOIDS AND
TERPENES AND GIVING THE AUDIENCE AN
UNDERSTANDING OF HOW ALL OF THESE
COMPONENTS INTERACT WITHIN THE PLANT
AND THE HUMAN BODY.”