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Public Health England’s latest video campaign,
launched in December, aims to dispel myths on
vaping versus smoking.
By Staff Reporter
A video produced by Public Health England
attracted huge attention over the festive period by
graphically showing just how much more harmful
smoking is than vaping.
The new campaign was launched on December
28, potentially inspiring thousands of smokers
to try vaping in a bid to quit for good.
The video begins with Dr Rosemary Leonard
explaining that while three million people use
e-cigarettes in the UK, there are still lots of
misconceptions about their safety compared
to regular cigarettes.
Expert Dr Lion Shabab of University College
London placed a cigarette into the top of a
glass bell jar containing cotton wool balls, an
e-cigarette in the top of a bell jar containing
cotton wool balls and used a third bell jar with
just air and cotton wool ball as a control.
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