VOOPOO Tech 2.0
FYI
The second part to our exclusive session with VOOPOO Tech,
covering their opinion of the trade show circuit, 2018 in
review and their future plans
By Leo Forfar
“VOOPOO believes the European market won’t let us
down, and we won’t let European vapers down.”
In our last issue, we talked with the innovative VOOPOO Tech,
a Chinese hardware manufacturer which has made great strides
since transitioning from the industrial and medical sectors. With a
unique origin story told and their head-turning presence established
in the UK, all eyes and minds are on VOOPOO as we head into
their fifth year.
Looking back on the company’s accomplishments, what is
VOOPOO proudest of?
In 2018, VOOPOO made huge progress as a startup company.
There’s no factor behind our amazing products more important
than the great team we developed this year. Out of everything,
we’re definitely proudest of the new generation of DRAG, DRAG
2 and Mini products. They were eagerly anticipated around the globe
even before being released. You can see the evidence from our
social media reach; we’ve built an Instagram following of over 200,000.
What does VOOPOO have planned for 2019?
As we’ve made clear before, innovation defines VOOPOO. Therefore,
whatever stages we’re in, our key mission is to transform the whole
industry through our continuous efforts in advancing technology.
In 2019, we will keep working together with GENE to develop a
more intelligent and safer chipset. We are also expanding our
business in Europe, especially in the UK. VOOPOO believes the
European market won’t let us down, and we won’t let European
vapers down.
We visited your booth at the Vaper Expo UK in October.
What has been your company’s experience of the trade show
circuit, especially here in the UK?
Trade shows are centres of great opportunity for the whole industry.
It’s the best stage for VOOPOO and the most efficient way to
communicate directly with our clients. We also get valuable, personal
feedback from vapers all over the world.
200 | VM20
What are some of the larger obstacles your business has run
into when trading in the UK?
Right now, the biggest obstacle is price regulation, not only for
VOOPOO, but also for other companies. Even though our products
are highly recognised in the UK, we find it hard to keep the prices
as stable here as in other areas. We are working more closely with
our big distributors to help build a stable presence there.
Given the choice, how would VOOPOO Tech address the
current regulatory environment at home?
Fortunately for us, e-cigarettes are growing rapidly in China
compared to most countries. Despite this, we have to admit it’s still
strictly regulated in many aspects, such as vapour product importing.
This is neither helpful to foreign firms nor local ones. In the long
term, it will stop the whole industry growing, despite being based
in the world’s biggest market.