The Vaper Expo instils scents, sounds and sights in the
minds of those who attend, and the beauty of each show is
there is always a new element that gets tongues wagging.
At October’s show, that came in the form of Vape Airways.
This stand stood out from the crowd for a number of reasons, with
the overall approach this new juice line took to its first weekend on
the mainstage of vaping blowing myself and several others away.
From impeccable tailoring of the air stewards’ and pilots’ outfits, to
the care and attention given to the promotional items, this is a brand
which had a statement to make and it didn’t just leave a mark, it
made a point.
Team Vape Airways provided vapers with an air of sophistication
with suitcases to carry freebies in, chic pillbox-style hats and pilot
caps, ‘do not disturb’ eye masks plus expo essentials such as
lanyards and wash-bags, ideal for travelling. The only thing this
stand was missing was a jet. Maybe next time!
Every aspect of the branding was curated and well-thought out.
One thing was clear to me. This wasn’t one of those stands that
came together at last minute.
By naming each e-liquid after a cosmopolitan airport, with many
destinations being regular features on the vape trade show circuit,
Vape Airways has created a sophisticated, mature and senior
product range.
At a time when our industry is under so much scrutiny for the
marketing, packaging and flavouring of e-liquids, which critics
say appeal directly to an underage audience, Vape Airways is a
breath of fresh air without any gimmicks. It’s about going back-to-
basics and appealing to an adult audience with an adult product.
Sami of Vape Distribution is the man behind the stand which was
the talk of the show.
I asked him why Vape Airways? The simple answer, “the sky’s
the limit.”
Sami said: “The idea came from how we saw the industry
going. We’re bringing it back to getting smokers off of cigarettes
with a mature range that is for, and looks like it is for, adults only.
We feel we have made ‘first class’ e-liquids in every sense of the
term, it’s a product which retailers want to carry and we feel it
brings vaping back down to earth.”
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