VAPER EXPO
WHY WE ENTERED
THE CBD MARKET
With their iconic juices now in 80 countries, Vaper Expo UK was
the launchpad for the new CBD by Vape Dinner Lady range
By Leo Forfar
When
Vape
Dinner
Lady
something, they like to do it big.
do
That’s why they had two showpiece stands
at October’s Vaper Expo, directly opposite
each other on either side of the central red-
carpet strip.
They used the show – arguably one of
the highlights in the international vaping
calendar – to launch their new CBD range and
the feedback has been overwhelmingly
positive.
We caught up with the company’s CEO
Mohammed Patel on the first day of the expo
to discover why Dinner Lady expanded into
this segment of the market.
Mohammed said: “Vaping is one of the
quickest methods of absorption for CBD,
and the stigma around CBD has faded
somewhat now that the market understands
it a bit better. Recent research suggests
that CBD aids recovery for many ailments,
from anxiety to sleep deprivation. I was a
personal user and saw the benefits it can
provide. We decided, as a brand, to step
forward and help push for its acceptance.
112 | VM20
“Our launch today is for two particular
products: tinctures and vaping products.
And we’ve managed to put our famous
Lemon Tart flavour into a vaped CBD
liquid. We’ve spent two and a half years
quietly conducting research for the CBD
products you can see being launched here
today. We dedicated special focus to the
extraction process.
“Naturally, the process of flavour development
for Dinner Lady is complex and thorough.
When we did it with Lemon Tart we had the
challenge of reproducing it in a new context.
We have our own in-house methods for
chromatography and spectrometry and all
the other scientific functions. After a year
of testing we found that perfect blend. Our
process has given us a CBD with a 99.935
percent purity level.”
Vape Dinner Lady is also looking forward
to the 2019 Vapouround Awards as they
are the official sponsor of the event which
will take place on Friday, May 3.
Mohammed said: “We love Vapouround!
We’ve been very impressed with what the
magazine has done for the industry – from
“Now that the market understands
CBD a bit better, we decided, as a
brand, to step forward and help
push for its greater acceptance.”
its advocacy to the general awareness it
creates for important issues in the wider
market. Accolades like the Vapouround
Awards are very important to us, they
recognise the degree of effort we put into
our products.
“It was a fantastic event in May, and the
year before. We can’t wait for the awards
night, there’s a lot of camaraderie there
despite the competition. Having such a
high-profile event as this is something
which benefits the vaping industry as a
whole as it is a celebration for everyone
in the community. We are delighted to be
the official sponsor for this event and are
sure this will be an amazing night for all
concerned.”