“
THERE IS A STRONG FOCUS
ON MAKING SURE VETERAN
BRANDS ARE MAINTAINING
RESPONSIBLE BUSINESS
PRACTICES JUST AS MUCH
AS THE NEW START-UP
COMPANIES ARE
RESPONSIBLE WHEN
CREATING THEIR BRANDS
“
delicious and so the brand label is the last thing people are
thinking of when it comes to purchasing an e-liquid.
The vape industry has done a fairly good job of regulating
itself considering how young the industry is, except for the
abundance of brands that are saturating the industry with
labels, which could be child-friendly.
There is an attitude taken by industry professionals that when
being asked to rebrand, they see it as a sign of disrespect.
They are insulted and in some cases feel harassed. They
feel targeted since they are literally being called out and
pointed to as being irresponsible.
So for any brands out there that have refused to rebrand their
products when asked in the respective manner by a group
of very serious advocates, perhaps it's time to reconsider.
If you were asked to rebrand then this means you have
an opportunity to help preserve the industry because
removing child-friendly imagery will also remove much of the
ammunition used by regulators who accuse the industry of
deliberately targeting children.
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