EVENTS
TRAVELLING BACK TO A SIMPLER TIME ABOARD THE VAPOUROUND BUS
EVENTS
STEAM MACHINE , PORTSMOUTH - 30TH APRIL
TRAVELLING BACK TO A SIMPLER TIME ABOARD THE VAPOUROUND BUS
With so many vape shops springing up all over the country , standing out from the crowd is more important than it ’ s ever been . Alongside firstclass customer service and quality products , success in the modern vape market is about brand identity – something Portsmouth ’ s Steam Machine has in spades .
There are no black snapbacks here . Steam Machine ’ s staff are dressed to the nines , in keeping with the shop ’ s rustic aesthetic . The shop is like a portal to a simpler time , albeit one rife with highend mods and premium e-liquids . Almost as important as what goes on within the confines of a shop itself is the role of social media . While I ’ m generally more comfortable behind the camera ( or , better still , nowhere near it ), the social media guys at Steam Machine helped add to the excitement as the bus welcomed vapers throughout the day .
With the bus set up , social media manager Darrell hopped aboard to introduce himself and us to his audience watching on Facebook Live . A tour of the bus followed and his excitement at revealing some of the features boosted my mood for the day ahead . Darrell ’ s journey from smoker to vaper is one tinged with tragedy . A serious house fire severely damaged his property , causing significant stress which lead him back onto cigarettes after he ’ d previously managed to quit with the aid of a cigalike . “ A while after that , a friend of mine introduced me to this ‘ vaping thing ’. It had come a long , long way since I had the cigalike .”
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