Vapouround magazine ISSUE 17 | Page 132

EVENTS BEHIND THE STAND: PROFESSOR GREEN TAKES OVER By Róisín Delaney PE R EX PO UK VA E TH AT D AN ST ND OU UR PO VA E TH D ME TH E RA PP ER ST OR It’s the week of Britain and Europe’s largest vape exhibition and Professor Green is taking over your stand at the show. We said sure, why not? As it turned out, no stand will ever come close to being on the level of that weekend. Friday morning as we set up shop, the UNRULY team of Scott, Ash and Pete rocked up to the National Exhibition Centre with hundreds of posters and e-liquids in tow. Unlike most brands who handed out flyers and encouraged people to find their stand like a needle in a hay stack at such a vast event, the UNRULY squad layered posters over our backdrop and ripped the body of the paper off again, confusing passers by who may have thought they despised the artwork. On the contrary. The team had a vision to make our stand resemble a fly-poster-covered wall worthy of East London, and that’s exactly what they achieved. While it was business-to-business day, there was still an elevated level of excitement at the expo due to the imminent arrival of a ‘celebrity’. After a couple of hours of eager fans lingering around the stand sheepishly, afraid to ask about his whereabouts, Professor Green arrived early with a smile and a protein bar for lunch, much like the rest of us. Photograph by @vappixportraits 132 | VM17