EVENTS
BEHIND THE STAND:
PROFESSOR GREEN
TAKES OVER
By Róisín Delaney
PE R EX PO UK
VA
E
TH
AT
D
AN
ST
ND
OU
UR
PO
VA
E
TH
D
ME
TH E RA PP ER ST OR
It’s the week of Britain and
Europe’s largest vape exhibition
and Professor Green is taking
over your stand at the show. We
said sure, why not? As it turned
out, no stand will ever come
close to being on the level of that
weekend.
Friday morning as we set up shop, the UNRULY
team of Scott, Ash and Pete rocked up to the
National Exhibition Centre with hundreds of
posters and e-liquids in tow.
Unlike most brands who handed out flyers
and encouraged people to find their stand like
a needle in a hay stack at such a vast event,
the UNRULY squad layered posters over our
backdrop and ripped the body of the paper off
again, confusing passers by who may have
thought they despised the artwork.
On the contrary. The team had a vision to make
our stand resemble a fly-poster-covered wall
worthy of East London, and that’s exactly what
they achieved.
While it was business-to-business day, there
was still an elevated level of excitement at the
expo due to the imminent arrival of a ‘celebrity’.
After a couple of hours of eager fans lingering
around the stand sheepishly, afraid to ask about
his whereabouts, Professor Green arrived early
with a smile and a protein bar for lunch, much
like the rest of us.
Photograph by @vappixportraits
132 | VM17