Vapouround magazine ISSUE 17 | Page 104

FEATURE

FEATURE

INNOVATE TO THRIVE

The chances are if you ’ re a juice manufacturer of any size , you ’ ve already put blood , sweat , tears and countless hours into the development of your juice . With endless flavours of juice available to the consumer , it ’ s obviously important that you get the flavour just right .
THEN WHAT ?
You ’ ve got your worthy juice flavours , now the real battle begins – introducing them to a crowded and competitive market .
HOW ARE YOU GOING TO MAKE SURE YOUR BRAND STANDS OUT FROM THE REST ?
WHAT ARE YOU GOING TO DO TO MAKE SURE YOU ’ RE NOT LOST IN THE MIX ?
The answer is simple .
INNOVATE .
Last year , there were only 100,000 new vapers in the UK compared to 800,000 in 2014 ( Action on Smoking and Health ). You and your competitors are fighting over the same consumer pool , which has currently plateaued .
As a brand you need a solution that enables you to stand out , to attract not just current vapers but smokers looking for an alternative to cigarettes , something that enables you to target your brand to the independent retail sector – a brand that is cost-effective , ergonomic and innovative .
EASYSNAP IS THAT BRAND .
Easysnap is a revolutionary packaging and sampling solution for the vape industry , offering you a world of new possibilities .
104 | VM17