FEATURE
Happy 1st
Birthday To Us
FLAGSHIP VAPOUROUND VAPE
LOUNGE CELEBRATES FIRST BIRTHDAY
I
n November we celebrated the first anniversary of the
opening of our Derby city centre vape lounge.
We were joined by regular and new customers,
shoppers, curious passers-by and smokers who
wanted to quit the habit.
There was a real party atmosphere inside the lounge
throughout the day and it was great to see so many people
from all walks of life celebrate with us.
The party took place on a busy Saturday in the run-up
to Christmas and visitors were treated to drinks and an
extensive selection of foods and snacks from around the
world to reflect Vapouround’s truly international brand.
Throughout the day customers had the chance to win cool
spot prizes including top quality juices and store credits
and this promotion went down very well indeed.
We also had other special birthday promotions on juices, a
raffle, entertainment and, of course, lots of vaping.
We had a special birthday cake to mark the occasion and it
was great to see so many former and current Vapouround
staff members pop in throughout the day to wish us well.
One guy came in to tell us that he had not smoked since
1964 when he bought his first and last pack of cigarettes
aged 17.
The Vapouround Vape Lounge at Market Place, Derby,
opened its doors to the public on November 26, 2016
and has gone on to have developed a loyal following of
regulars since then.
It has since been joined by our second Derby store -
Vapouround Vape Lounge @ Del Boys and we have
94 | VM15
another successful lounge up and running in Nottingham
plus a Vapouround store in Canning Town, London.
Vapouround founder Paul Caplin said the party was a huge
success and said he looked forward to even more lounges
opening around the country in the coming months.
He said: “It has been a fantastic day and it is so nice to see
so many people come out to support us and join in the fun.
“Overall we have had a really good year and we are now
in a very strong position indeed. It has taken a lot of hard
work and dedication by many people to get us where we
are today.
“The first couple of months was very busy indeed but then
the TPD kicked in and the market became flooded with
juice people were trying to get rid of before the deadline to
sell old non-compliant stock.
“Sales dipped during this period and this is something we
found was common throughout the industry but we worked
hard, weathered the storm and kept going with in-store
events, promotions and offers to keep people interested
and aware of us.
“The hard work paid off and now we are going from
strength to strength with so much positive feedback from
customers about the welcoming look of the store, the high
quality juices on sale, the range of hardware and praise for
our knowledgable and friendly staff.”
A big thank you to everyone who has supported us
throughout the year including our customers, suppliers,
staff, all those who attended the party and to everyone
who wished us well on our social media sites.