Q
FEATURE
VAPEVENT NEW YORK’S
DIAMOND SPONSOR REVEALS
WHAT A FLAVOR COMPANY
CAN DO FOR THE VAPE INDUSTRY
CALIFORNIA-BASED MASTERS OF TASTE, CAPELLA FLAVORS ARE
CELEBRATING THEIR 10TH ANNIVERSARY AND HAVE FORMED A STRONG
ALLIANCE WITH THE VAPING INDUSTRY BY SPONSORING ONE OF ITS
FASTEST-GROWING SHOWS. AS WE HEAD INTO VAPEVENT, NEW YORK,
CAPELLA GAVE US INVALUABLE INSIGHT INTO THEIR INVOLVEMENT.
Q: How did you come to be sponsors of VAPEVENT?
A: Capella Flavors was one of VAPEVENT’s Gold Sponsors last
year for their first New York show, which had an overwhelming
positive response. How can Capella Flavors come back, and
one-up last year? We decided to return by leading the show as
the Diamond Sponsor. We wanted to be more involved, as our
industry has been vastly growing. Like all trade shows it gives us
a chance to reconnect with our customers. Last year we held an
unofficial after party in New York, thanks to our good friends at
Good Guy Vapes in Soho.
Q: What does it mean to Capella to be sponsoring such a
prominent show?
A: We are extremely excited and thankful to have a wonderful
business relationship with the creators of VAPEVENT. A
lot of work has gone into our Diamond Sponsorship, as well as
the preparation for this upcoming show. We love the fact
that VAPEVENT is helping to create more positive relationships
across the globe toward the vaping industry. Having a trade show
in the heart of New York City, we wanted to support NYC and
grow stronger relationships with the vape scene.
Q: Capella Flavors’ product is multi-purpose and has found
success in many businesses. How have you found the
experience of settling into the U.S. vape scene?
A: Throughout the past decade there has been an influx
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of customers who have applied our flavors. Since then
we have noticed the vape industry has grown immensely. We
have donated $25,000 USD to SFATA (Smoke Free Alternatives
Trade Association) as part of a pledge to show our support for
vape companies and are always involved with our customers.
Capella Flavors has found that vaping has been a blessing
and we are grateful to be a part of that. We have met so many
fantastic people along the way and created friendships that will
last a lifetime.
Our 10-year span has brought so much to Capella. Trade shows
alone have opened so many doors for us. We’ve travelled
throughout the United States, from Florida, Colorado, California,
Connecticut, Texas and over 30 more states. We have also spent
plenty of time exhibiting abroad, from United Kingdom, to Russia,
Colombia, Paris, the list goes on! We will always be around for
any of your flavoring needs.
Q: What do you think you offer to vape companies that they
wouldn’t find anywhere else?
A: Capella Flavors has the ability to turn around massive
volumes of flavors from a brand-new, state-of-the-art facility in
New Jersey. This is the best thing that separates us from other
flavor companies. Our team takes pride in excellent customer
service. We have two locations that carry this out: our corporate
headquarters in California, and our New Jersey distribution and