Vapouround magazine ISSUE 15 | Page 68

Q FEATURE VAPEVENT NEW YORK’S DIAMOND SPONSOR REVEALS WHAT A FLAVOR COMPANY CAN DO FOR THE VAPE INDUSTRY CALIFORNIA-BASED MASTERS OF TASTE, CAPELLA FLAVORS ARE CELEBRATING THEIR 10TH ANNIVERSARY AND HAVE FORMED A STRONG ALLIANCE WITH THE VAPING INDUSTRY BY SPONSORING ONE OF ITS FASTEST-GROWING SHOWS. AS WE HEAD INTO VAPEVENT, NEW YORK, CAPELLA GAVE US INVALUABLE INSIGHT INTO THEIR INVOLVEMENT. Q: How did you come to be sponsors of VAPEVENT? A: Capella Flavors was one of VAPEVENT’s Gold Sponsors last year for their first New York show, which had an overwhelming positive response. How can Capella Flavors come back, and one-up last year? We decided to return by leading the show as the Diamond Sponsor. We wanted to be more involved, as our industry has been vastly growing. Like all trade shows it gives us a chance to reconnect with our customers. Last year we held an unofficial after party in New York, thanks to our good friends at Good Guy Vapes in Soho. Q: What does it mean to Capella to be sponsoring such a prominent show? A: We are extremely excited and thankful to have a wonderful business relationship with the creators of VAPEVENT. A lot of work has gone into our Diamond Sponsorship, as well as the preparation for this upcoming show. We love the fact that VAPEVENT is helping to create more positive relationships across the globe toward the vaping industry. Having a trade show in the heart of New York City, we wanted to support NYC and grow stronger relationships with the vape scene. Q: Capella Flavors’ product is multi-purpose and has found success in many businesses. How have you found the experience of settling into the U.S. vape scene? A: Throughout the past decade there has been an influx 68 | VM15 of customers who have applied our flavors. Since then we have noticed the vape industry has grown immensely. We have donated $25,000 USD to SFATA (Smoke Free Alternatives Trade Association) as part of a pledge to show our support for vape companies and are always involved with our customers. Capella Flavors has found that vaping has been a blessing and we are grateful to be a part of that. We have met so many fantastic people along the way and created friendships that will last a lifetime. Our 10-year span has brought so much to Capella. Trade shows alone have opened so many doors for us. We’ve travelled throughout the United States, from Florida, Colorado, California, Connecticut, Texas and over 30 more states. We have also spent plenty of time exhibiting abroad, from United Kingdom, to Russia, Colombia, Paris, the list goes on! We will always be around for any of your flavoring needs. Q: What do you think you offer to vape companies that they wouldn’t find anywhere else? A: Capella Flavors has the ability to turn around massive volumes of flavors from a brand-new, state-of-the-art facility in New Jersey. This is the best thing that separates us from other flavor companies. Our team takes pride in excellent customer service. We have two locations that carry this out: our corporate headquarters in California, and our New Jersey distribution and