THERE IS A GROWING SENSE THAT
THE INDUSTRY IS MATURING AND
THAT MORE OF ITS PARTICIPANTS ARE
UNDERSTANDING THE CHALLENGES
AHEAD AND THE NEED FOR INVESTMENT
A N D C O L L A B O R AT I O N O N T H E
COMMON ISSUES UNITING US.
CHT: I think it was very helpful to have both the MHRA and
the Committee of Advertising Practice, the former provided a
useful update of developments since 20 May 2017 (such as the
notification process), outlining their plans going forward and as
before providing a constructive platform for future dialogue and
engagement with the ‘new nicotine’ industry.
The latter gave a heads up concerning possible changes to the
the current prohibition under both the CAP and BCAP Advertising
Codes on manufacturers and suppliers making health claims like
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