FEATURE
FEATURE
Wake up and smell
The candy
SWEET E-LIQUID FLAVOURS APPEAL TO US ON A PRIMAL LEVEL
Read any recent anti-vaping article in the media ( particularly the US media ) and you ’ ll soon find critics claiming that vape companies target children with flavours like cookies and bubble gum . It ’ s a criticism that has followed vaping from the beginning and it doesn ’ t look like it ’ ll be disappearing any time soon . Of course , the reason bubble gum and cookie e-liquids exist is not because evil vape companies want to get kids hooked on vaping . The truth is a lot less inflammatory – adults like the taste of bubble gum and cookies as much as kids do . To put this into further context , we are living in a time when nostalgia is actively encouraged . The press and social media sites constantly dine out on this obsession with the past , with articles on long-forgotten chocolate bars , trends and fashions circulating on an almost daily basis . So it ’ s not a huge stretch to acknowledge that people also enjoy tastes and smells that remind them of foods they enjoyed as children . Our love of certain tastes runs far deeper than it may initially appear . Or rather , our love of certain smells does .
One way to demonstrate the important role smell plays in our enjoyment of flavours is by administering the Jelly Bean Test . All you need is a test subject , a blindfold and various flavours of jelly bean . With their blindfold on , ask them to chew one jelly bean at a time and then tell you what flavour they think each one is . Make a note of their answers . Repeat the process . But this time , instruct them to pinch their nose as they eat each jelly bean . Ask them what flavour they think each jelly bean is and make a note of their answers . As you will discover , you can ’ t identify a jelly bean ’ s flavour without smelling it . All the receptors in your tongue tell you is that it is sweet . The lesson here is that smell plays a huge role in how we interact with and interpret the world around us . As animals , it stands to reason that we make sense of our environment using the finelyhoned senses we ’ ve evolved over millions of years . Our sense of smell was crucial to our survival long before verbal communication was , and it is deeply interlinked with our emotions . The process of odour learning starts in the womb and we can remember childhood smells as adults . | n fact just being exposed
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