HOW DID YOU FIND YOUR WAY INTO THE
VAPING MARKET? WHAT TPD SOLUTIONS DO YOU OFFER?
We took our fi rst steps into the vaping industry fi ve years ago. A small
start-up e-Liquid company made contact because they could not fi nd a
label to fi t around a small 10ml bottle which would stay stuck and allow
thermal over-printing…Readability to the rescue. e-liquid labelling has
since become a huge part of our business, mostly spread by word-of-
mouth and on social media. This small start-up?……..Cuts Ice. TPD regulations have increased the amount of information you are
required to include with your e-liquids. To free up design space, some
companies opt for peel-and-reseal labels. Others choose folded leafl ets.
Both contain the same information and it is up to the client to decide
which is the best option for them. We also produce tactile triangle warning
labels which can either be integrated into the juice label or affi xed after it
is printed.
WHO ARE SOME OF YOUR MAJOR
INDUSTRY CUSTOMERS? WHAT ABOUT THE CREATIVE SIDE? IS THIS
SOMETHING YOU CAN HELP WITH?
Vampire Vape has become one of our regular customers. We also work
with Totally Wicked and many other major brands such as Vapouround,
of course, and we have a growing number of customers in the
US and Canada.
WHAT DO VAPE COMPANIES NEED TO
TAKE INTO ACCOUNT WHEN IT COMES TO
REGULATORY REQUIREMENTS?
This all depends on the type of e-liquid. Of course, if it contains nicotine,
manufacturers are required to display the health warning. Nicotine-free
liquids give companies more freedom regarding designs and so on.
It is important to stress that we are not vape industry regulation experts, so
we advise customers to talk to other businesses in the industry or consult
ECITA or IBVTA to ensure that they include all the essential information.
WHAT COMMON MISTAKES DO PEOPLE MAKE
WHEN IT COMES TO LABELLING AND HOW
CAN YOU HELP BUSINESSES AVOID THEM?
Printing onto a paper label which will degrade as soon as it gets wet.
Using inferior print equipment which allows labels to scratch, smudge
and become unreadable.
Ignoring or omitting warnings and regulatory information – this could
result in your product being taken off the shelves by Trading Standards.
Designing the label on the back of a fag packet – a professional design
gives your label real shelf appeal. Blindly following the herd with a
generic label – ask and look at the myriad of label fi nishes available.
WHAT ARE SOME CHALLENGES UNIQUE TO
LABELLING E-LIQUIDS?
E-liquid labels have to be durable and fl exible enough to wrap around
the small circumference of an e-liquid bottle. The label must stay
on the bottle for the life of the product. We use materials such as
polypropylene alongside a strong adhesive to guarantee a fi rm hold.
The scratch-resistant over laminate on the synthetic material will not
tear and the ink will not rub off from contact or exposure to the e-juice.
If clients already have an idea of what they would like their label to look like
we ask them to send us a mock-up. The choice of fi nishes is impressive
now. We can then offer advice as to what would work and the materials
that would be required. We’re not designers ourselves but we can put
clients in touch with trusted professionals we’ve successfully worked with
in the past.
IS PRINTING IN-HOUSE A VIABLE OPTION TO
SAVE MONEY?
It depends on the number of labels required and the timescales involved.
There is a lead time to having labels printed by a professional company.
The latest Epson colour label printers do offer a tried and tested option.
The best bet is to contact us fi rst and together we’ll come up with the
best solution.
WHAT FINISHES ARE AVAILABLE?
Label fi nishes are limited by your imagination… and sometimes by
regulation! Ask us for a sample pack to give you an idea of what is available
for the e-liquid industry. Matt, gloss, metallic, soft touch, fl uorescent, glow
in the dark & tactile to name just a few.
WHAT DO YOU LIKE ABOUT WORKING WITH
THE VAPING INDUSTRY?
We’re very proud to have been in the industry from the beginning and
we’ve worked with some great people over the years. Our customers are
young, vibrant and very enthusiastic about their products and the vaping
industry. It is great to witness and be a part of the product development
process from start to fi nish.
I’M LOOKING TO GET SOME LABELS
PRODUCED FOR MY E-LIQUID -
WHERE DO I START?
Contact us! We may have answers to questions that you didn’t even know
you had. Sometimes customers get in touch later down the line and tell us
they wish they had found us 6 months ago. Call Philippa on 01440 712273
now to discuss the options.
As part of our continuing commitment to the e-liquids industry
we are partnering with Vapouround Magazine to offer a full page
advert in April to one potential customer. All you have to do is get
a quote for your printed labels before January 31st to be in with a
chance to win. Just make sure you mention Vapouround in your
initial enquiry. Good luck.
CALL READABILITY NOW ON:
01440 712273
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