EVENTS
PRO
BY ROCHELLE WARSOP
VAPITALYPRO, ROME. NOVEMBER 4 - 5.
With this being my fi rst overseas show, I didn’t quite know
what to expect but I was looking forward to the experience.
Just a few weeks earlier I had been to Vaper Expo UK, my
very fi rst show, and I was excited to fi nd out what this one
would be like.
My fi rst surprise was that this show was to be held in a
hotel rather than the more traditional exhibition hall or
conference centre venue.
Unlike the Vaper Expo, this was a business to business
only event (hence Vapitaly PRO) and it took place at the
very sleek Ergife Palace Hotel in Aurelia, Rome. As a
result it was a little quieter and far less hectic than the
Birmingham expo.
The event itself took place at the hotel’s lower-level
conference rooms which was very different. It was almost
as if there were a number of smaller expos all taking place
at the same time.
Because it was a business event there was not the loud
music of many expos where the aim is to entertain and
capture the attention of the public and my colleague
commented that this really was not a typical live vape show.
The expo took place over two levels and we found a mix
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