EVENTS
VAPER EXPO UK: THE RETURN –
A CELEBRATION OF VAPING
By Leo Forfar
For the global vape trade, all roads now inevitably lead to Birmingham.
The biggest and best vape show in Europe (and quite possibly
the world) for both businesses and consumers saw its second and
final iteration of 2017 from October 27-29. Unsurprisingly, everyone
came away from the NEC better off, bearing new hardware, juices, a
renewed faith in the future and direction of the industry, and fresh
motivation to continue our hot st reak as a public health ally and
celebratory community.
When the Expo ups its game for the third year running and you find
yourself as its official media partner once again, you have no choice
but to meet these new heights and up your game also. Vapouround
pulled out all the stops and brought everything we have as a company
to the table, forming new friendships and strengthening our existing
ties. It was good to see the Vapouround Bus in the holding area
which gave visitors and exhibitors alike a full, 360-degree view,
enabling us to give away all our goodie bags and entice passers-
by to try a multitude of juices via our vape decks. We were also
happy to contribute to the show’s theme of celebrating vaping by
hosting the first Vapouround Casino, where visitors could enjoy the
authentic atmosphere of the casino experience (with the possibility
of winning great prizes) right inside the Expo itself.
98 | VM14