F E AT U R E
PROS, CONS AND
CONSTRAINTS: ADVERTISING
Dave Turner of Vapouround Magazine joins a panel discussion on advertising
BY LEO FORFAR
Focused as the IBVTA are on pooling
knowledge and methods to find
answers, they rightfully see no shame
in acknowledging uncertainties ahead,
and always seeking out new questions.
Professor Polosa welcomed Matthew
Moden of Liberty Flights back on stage,
this time with Robert Morrison of CAP
(The Committee of Advertising Practice
– sister organisation of the Advertising
Standards Authority).
Vapouround were also proud to see our
sales director Dave Turner join this
discussion, which raised as many new
questions as it answered.
Robert Morrison laid out a list of sector-
specific rules CAP had compiled for
its approach to vapour products and
companies:
96 ISSUE 11 VAPOUROUND MAGAZINE
1. The prevention of links with tobacco
2. The protection of non-smokers and non-nicotine users
3. The protection of young people
4. The prevention of health and medicinal claims