What is your role at JAC Vapour ?
I head up the Product Department ; creating and developing new products and bringing them to reality .
JAC VAPOUR – CONQUERING THE VAPING WORLD BY DESIGNING EVERYTHING IN-HOUSE
An interview with Andrew Logan , Founder and Product Director of JAC Vapour
Why is designing your own hardware so important to JAC Vapour ?
Primarily , to control quality . You can ’ t control quality effectively if you hand over the design process to somebody else . We never wanted to be a ‘ Me too ’ company , there ’ s enough out there already . At our heart , we have always been a manufacturer that retails and not a retailer that manufacturers . Our focus has always been to make our own hardware devices ; our retail success provided the resources to do this initially , so it really came about as a means to an end . Going forward ; product design and manufacturer are where we aim to expand most , and it ’ s at the core of all our business decisions .
What products are you most proud of so far ?
I was really proud of the SERIES-B Tilt when we launched it , it was a bit different . The Tilt split opinions , and some saw it as a gimmick , but when you actually held the device in hand it did its job amazingly well and it worked . We had a problem conveying that in pictures , but anybody that got a hold of the device saw the logic , even if they didn ’ t agree with it . The device is also rock solid , we built it to be reliable and put a 1 year warranty on it , that ’ s double any other device on the market and 4 times what most manufacturers offer . We sold nearly 80,000 of these devices and I have a box in the office with every failure ( less than 500 units ) that ’ s a tiny fail rate for a £ 45 device ! It ’ s tiny even for a high-end device . I know most manufacturers don ’ t have that sort of pride in fail rates , but to me that is a great achievement and a testament to the build quality and design of the unit .
76 ISSUE 11 VAPOUROUND MAGAZINE