Bad for vapers and bad
for the vape industry
Everything you need to know about counterfeit vapour products
As we’ve reported here at Vapouround; there are now
almost three million vapers in the UK, half of whom are
former smokers. The UK still has a potential vaping
market of 10 million smokers, many of whom will reconsider
their addiction as health issues, rising costs, and limited
options (such as the ban on menthols) take hold. Vaping
is booming, cutting into territory once held untouchably
by tobacco, unmatched by other nicotine products like
gum and patches.
The industry’s successful, organised response to the trying
tasks of the TPD, the emergence of the IBVTA as a force to
be reckoned with politically, and vaping’s diversification in
business and consumer options (exemplified at the recent
Expo) has legitimised it. And that’s just at home. The
global vape market will be worth over 45 billion dollars
in the next decade, and politicians spearheading anti-
smoking drives are coming around to the opportunities
vaping presents.
However, a booming, richly diverse, lucrative and global
market doesn’t always attract the best characters. There
are opportunists aplenty. Cloned knockoffs are becoming
more than an annoyance, but a hindrance for vapers and
businesses alike. This is especially true in an era seeing
a downturn in traditional retail shopping in favour of online
buying and selling, where consumers may have a harder
time checking their products in a licensed, professionally-
staffed setting.
Counterfeiters are cunning, and now there are fakes almost
as diverse and widespread as parts of the legitimate vape
market.
46 ISSUE 11 VAPOUROUND MAGAZINE