A COSMOPOLITAN
CONCOCTION
With ingredients from all
over the world, Eco Vape’s
e-liquids are turning heads
and grabbing awards
E-liquids are one of the most competitive
frontiers in the vape industry, and the main
means by which countless companies
can distinguish themselves in such a busy
marketplace. Companies compete with both
themselves and one another when it comes
to mixing. The search for that one perfect
flavour is never quite over for the vaper,
nor are the attempts to create it. So, things
get competitive, and every award counts.
There’s a story behind every e-liquid, but
few end products combine as many worldly
ingredients or win as much acclaim as this one.
Since enjoying great success in the perfume
business, Brett and Rob have since become
heavy hitters in the vape industry through Eco
Vape, which is about to enjoy a tremendous
expansion into new production facilities in
Alfreton. Eco Vape brought out the cheekily-
titled “Milf’s Milk” – this sub-ohm friendly juice
comes 90% VG, and its flavour provides an
exquisite combination of rich custard cream
and sweet strawberries, a British standby
that never gets old, no matter how old we get.
Milf’s Milk won the award for Best Custard
Cream at Vape Jam, and is doing so well it’s
been re-entered for the next one and has also
been entered into this weekend’s Vapouround
Awards. And its accolades prove Eco Vape
aren’t just going for provocative names, but
unique ingredients. Brett and Rob have been
all around the world in search for the widest
possible range of ingredients for flavours
they can personalise and customise to their
hearts’ content.
“Milf’s Milk is one of our best (and earliest)
original flavours, and we’ve actually re-
formulated it because we always think we
can make something better and better,” says
Brett. “Now it’s a really strong custard cream
flavour that’s fully TPD-compliant, with the
best strawberry on the planet. And we know
that because we’ve had to go around the
planet to get that flavour. It’s not just a locally-
manufactured flavour: nobody else can make
it. It’s not just one or two ingredients, but a
complex mix. And it worked out. The current
Milf’s Milk is not only our customers’ favourite,
but mine too.”
Starting up their new production facilities kept
Rob and Brett too busy to put their liquids
forward as many times as they’d have liked.
Now well on schedule and with more to come,
Eco Vape are ready to throw their hats back
into the ring.
“We’ve only entered our e-liquids into
four competitions overall, but we’ve done
extremely well every time and won most,”
says Rob. “The first competition we entered
was the Vapouround Awards, our strawberry
milkshake flavour was first runner up; that
liquid was a precursor to the Milf’s Milk. Then
we entered the Expo Vape in Madrid and won
Best Fruit – which is the hardest one to win
at any show. Following that we entered Milf’s
Milk into Vape Jam and won Best Custard
Cream.”
Rob is confident that their successful streak
can go on. “We’re looking forward to what
can happen at the Vaper Expo in 2017.”
And there’s plenty to look forward to beyond
the Expo. Brett and Rob are well-prepared
to live in the new vaping landscape created
by the TPD, having spent over a year
anticipating it and honing their craft in light
of its rules. Their creations are cosmopolitan,
their consumer base growing globally.
“We’ve got 410 products registered for TPD
screening with the MHRA. Every flavour
we’ve made in the past has been scrutinised
by at least 20 vapers.
There are seven eco vape shops holding
our products, with three Eco Vape franchise
shops for a total of ten. Plus we supply vape
shops in the UK and 15 other countries and
we continue to send flavours all over the
world to be tested in different contexts; China
will have different tastes to Japan, Norway,
Sweden or Russia. We consider the feedback
we get from every country.”
Keep on the lookout for Eco Vape during your
time at the Expo, and be sure to try these
flavours out yourself. This is a liquid that’s
earned its prominent place in the market.
VAPOUROUND MAGAZINE ISSUE 11 207