FEATURE
www . illusionsvapor . com
FEATURE
Illusions Vapor
Introducing the Innovative Brand
Established just over a year ago , Illusions Vapor is a premium e-juice brand that has not gone unnoticed – and for all the right reasons too . Unlike some e-liquid companies , they pride themselves on creating an aesthetically pleasing brand that is relevant and attracts vapers across all continents . “ We come from a background designing street wear , so we have always loved graphic design , art , and photography ,” said marketing director Steve . “ When we first set out to create Illusions , we looked at other e-juice brands and noticed that everyone had the same approach to marketing their brand . If you look at the Illusions website and social media platforms , you will notice that we go the extra mile in the quality of our photos and videos . We also incorporate a street vibe element into the brand .” From Canada to the UK , they made their presence known at the Vaper Expo UK , in May last year when they won ‘ Best Fruit of the Show ’ with their e-juice ‘ Taste of Gods .’ Steve described this moment as “ an unforgettable milestone .” Motivated with ambition , they returned for the Vaper Expo UK – The Return in October . Their 30 x 40 custom-built artistic booth stood out from a mile - suave and sophisticated are a few words
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to describe it , most vapers agreed saying it looked “ fresh .” Steve said the aim was “ to offer an even better visual and interactive experience for our fans , and UK vapers .” Their stand was inundated with vapers trying out their recent e-liquid line which debuted at the event , featuring quirky fruit flavours like , ‘ Medusa ,’ ‘ Spellbound ,’ and ‘ Messiah .’ In total , Illusions Vapor have six premium flavours and each flavour has its own icon artwork on the bottle , as well as its own symbolic meaning . All their e-juices are made in their hometown in a certified ISO-7 lab . Steve explained they always receive a positive reception when they rock up to events like this : “ The reactions we get from shows are of genuine excitement . I feel as though people are really excited to meet the crew because they already feel like they have a personal connection with us . They are also always highly anticipating when the next set of new flavours are going to be launched .” The team also interacts with its customers on a personal level via their social media outlets like Instagram and Facebook , holding contests and providing regular updates . They spend a large proportion of their time travelling and attending international vape expos : “ The Illusions crew practically live in the sky a large portion of our time . United Kingdom , Canada , Paris , Malaysia , China , Germany , just
to name a few , are countries we ’ ve attended shows in during the last few months .” When asked how they define their achievements , Steve said : “ Not being afraid of trying new concepts and bringing them to life . When everyone in the industry was doing the same type of bottle shots , Illusions was using professional models with a theme for every photo shoot . ASD Insider ( The Retailers Guide ) awarded Illusions Vapor the best e-juice Instagram page of 2016 .” But all this quick success and drive could not have come without a good team , which for Steve is paramount : “ I could not have asked for a better team ; each person is an expert in their own field .” Competing in the global marketplace , their products are sold in over a thousand shops across the orb . UK Vapers can purchase their products from UK ECig Store and Vape Club UK .
www . illusionsvapor . com