Vapouround magazine Issue 09 | Page 124

EVENTS
EVENTS

CALIFORNIA

people as possible during the three days and everyone - without a single exception - was friendly , approachable and loved talking about their products . It was also clear that vendors were not simply trying to sell juices and hardware without regard to the needs of the consumer , in fact it was quite the opposite . As I spent time at the various stands it became clear that the vendors were taking time to find out exactly what customers wanted and finding them products or e-liquids that were right for them . It was also great to see that this was not just simply a parade of one e-liquid supplier after another because at ECC all sectors of the vaping industry were represented . Juice manufacturers were represented from around the world and it was great to be able to sample a lot of juices which were really out of the ordinary . As the vaping industry continues to evolve , a lot of thought is now going into getting flavours right and in selling a narrow range of really excellent e-liquids rather than a large range of mediocre lines . Regulation will have played a large part in this change because if you are going to have to pay to have each product
IT WAS ALSO GREAT TO SEE THAT THIS WAS NOT JUST SIMPLY A PARADE OF ONE E-LIQUID SUPPLIER AFTER ANOTHER BECAUSE AT ECC ALL SECTORS OF THE VAPING INDUSTRY WERE REPRESENTED .
tested you will only want to put your best products through . Exotic flavours from around the world are now making their way into e-liquids and it is always exciting for me to come across new and exciting flavours . Thankfully there was the opportunity to do this at the ECC . But as I have already pointed out , this was not just a show about juices . There were manufacturers of mods , tanks and all kinds of accessories represented too and a visit to ECC allowed one to get feeling for the diversity of the modern vape industry . Customisation is becoming more
and more important to a lot of vapers and there were many businesses represented where unique and eyecatching personalisation for hardware were their speciality . Overall this was a really good event . It was a little smaller than previous ECC expos but it was well-organised , at a good venue and with a lot of very high quality vendors in attendance . I spoke to a lot of vendors who said they had sold out of their stock and while some said the business to business day was quieter than they would have hoped , they nevertheless made some good contacts . There is no doubt that the vaping industry has undergone a lot of change in a very short time and there is undoubtedly a lot more change to come . The diversity on show at the ECC is proof that we have a very healthy industry with a lot of highly committed individuals who are determined to succeed . Events like this are also a great way for the vaping public and current smokers who want to quit to discover what vaping is all about . We may not have had the European cheerleaders at Santa Anita Raceway but , to be honest , we really didn ’ t need them .
124 ISSUE 09 VAPOUROUND MAGAZINE