EVENTS
VAPOUROUND TOFFACCINO E-LIQUID
LAUNCHED AT VAPER EXPO - THE PERFECT
BLEND OF TOFFEE AND COFFEE
We brought two new products
to Vaper Expo - The Return: our
unmissable double decker bus and
our brand new Toffaccino e-liquid.
The Toffaccino juice was joined by the
Berry Ice flavour which we launched at
the Paris Vapevent in September.
Visitors to the NEC were able to sample
our new juices throughout the three days
at our dedicated juice stand.
The reaction was overwhelmingly
positive with people saying they loved
Berry Ice but they were blown away
by Toffaccino.
The main reaction was that the
combination of toffee and coffee
worked really well together and many
told us they had found their found
their new ‘special treat’ vape.
A juice launch is very special and
while we were actually ready to launch
Toffaccino at the Paris event, we decided
to hold it back for the NEC audience.
Vapouround’s Paul Caplin said:
“Everyone who was involved in bringing
these new e-liquids to market worked
very hard to get the flavours just right.
“It goes without saying that we loved
them but the acid test would always
be the public’s reaction so it was really
important to us to see how they went
128 ISSUE 08 VAPOUROUND MAGAZINE
down in Birmingham and Paris.
“Both at Paris and again in Birmingham,
people have been coming up to me
and telling me how much they enjoy the
juices and that is great because all the
hard work we put into them really
paid off.”
At both shows people said they enjoyed
the subtle flavour profile of Berry Ice but
Vaper Expo was the first time that both
juices could be tried side by side.
We went for a more powerful flavour
with the Toffaccino e-liquid and typical
comments were that it was delightfully
strong and sweet and that it had an
enticing hazelnut and toffee aftertaste.
Both juices sold really well over the three
days with a lot of customers buying two
or three bottles at a time.
Dean, a vaper from Redditch, visited
Vapouround’s juice stand and bought
one of each as he thought the two
complimented each other perfectly.
He said: “I tried Berry Ice first and loved
it and when I tasted the Toffaccino
immediately afterwards I was amazed
how well they complimented each other.
I am very happy to have found these
new juices here.”
A group of friends at the juice stand went
back and forth between the two juices
THE MAIN REACTION WAS
THAT THE COMBINATION
OF TOFFEE AND COFFEE
WORKED REALLY WELL
TOGETHER AND MANY
TOLD US THEY HAD FOUND
THEIR NEW ‘SPECIAL
TREAT’ VAPE.
and gave the thumbs up to both. They
all said they loved the Berry Ice but
preferred the Toffaccino overall.
Lily and David from Birmingham loved
the Toffaccino, especially Lily, who is a
coffee addict so she bought a nicotine
free bottle for herself and a 3mg bottle
for her husband.
It wasn’t long before we were also
getting reaction on social media sites.
One customer of Del Boy’s E-cig and
Vape Store in Derby said: “The Berry Ice
flavour is immense - a great berry flavour
with a really subtle minty after taste. A
must buy for sure.”
Another wrote: “I am not really keen on
ice vapes but I totally changed my mind
with Berry Ice. I am blown away with
the flavours.”