F E AT U R E
We all know about the health
detriments of smoking; cancer
and lung disease, to name just
two. After years of smoking, Pete, now
the owner of Premier E-Cigs, was eager
to quit this bad habit. Attempting to go
“cold-turkey” was an option but Pete was
determined to find a resolution which
not only would help his smoking habits,
but others too. Many people switched
over from cigarettes to vape products
due to the absence of the harmful
chemical compounds found in cigarette
smoke and Pete was one of them. As
these little fog making gadgets gained
popularity, vaping helped Pete to quit
smoking altogether. It took dedication,
commitment, and several ineffective
attempts to stop smoking but Pete was
adamant to continue his smoke-free
journey. Once Pete converted to vaping,
it helped him realise he could help
others too.
Premier E-Cigs
“It worked for dad, it helped him and we
wanted to help others”, says daughter,
Hayley. As father and daughter, they
were persistent in establishing a vape
store that would help smokers convert
to a healthier lifestyle. In 2013 Premier
E-Cigs was launched in Mansfield,
Nottinghamshire. From selling premium
brands of Innokin, Kangertech,
and Hangsen liquids to coils,
clearomoizers, and vape cases, Pete
and his family were eager to open more
vape stores in their local town. Now Pete
successfully owns eight Premier E-Cigs
vape stores with Hayley and other family
members assisting them to manage the
stores in both Nottinghamshire
and Lincoln.
What makes the Premier E-Cigs stores
so “premier” is the family spirit behind
the business. As a vape store and online
retailer, Premier E-Cigs pride themselves
on delivering exceptional customer
service in the sense that they are the
“this is such a rewarding
business to be in especially
when you can get to help
people every day.”
focal point for advice on vaping for the
business. Not only are they vaping
enthusiasts, but the owner himself has
experienced what it’s like from smoking
cigarettes to vaping. From his personal
perspective, Pete opened shops to guide
others towards vaping considering it
changed his life for the better.
What Hayley and her family love the
most about Premier E-Cigs is how
successful the store has become. From
previously working in finance, Hayley
thoroughly enjoys supervising the 8
stores as she, herself, has witnessed the
benefits of quitting smoking from their
customers. Hayley’s mum, brother, and
husband also help to manage the family
business and since then, the store has
increased in its customers and sales in
just a short of amount of time.
Premier E-Cigs will continue to remain
“premier” even with the Tobacco
Products Directive (TPD) regulations
in force. Hayley doesn’t see this as a
negative impact to their business as long
as they remain TPD compliant.
Of course some businesses have their
ups and downs but there is such a big
support and kind hearted family spirit
behind Premier E-Cigs that each and
every family member has a passion to
run the vape stores.
Hayley’s most important advice to
potential vape entrepreneurs out there is
to have a passion for the business and
vaping industry. She mentions, From
talking to Hayley about Premier E-Cigs,
she informs me that her main motivation
to run the company is the support and
guidance she receives from her family.
The family has a passion for vaping
and helping people who are addicted to
smoking and convert them to vaping as a
guilt free relaxation.
VAPOUROUND MAGAZINE ISSUE 07 49