FYI
by Paul Curtis | Zeus Juice UK Ltd
At the end of 2012, my wife was
diagnosed with Breast Cancer.
I quit work to help her through the
Chemotherapy and look after our
younger children. Life was tough,
but we managed. After the Chemo
and Radiotherapy we both decided
to quit smoking so neither of us would
have to endure the treatment again.
We tried the patches, gum and sprays
provided by the NHS but none were
working. I scoured the web looking for other
methods where i stumbled upon ecigarettes
and thought we’d give a go, neither of us
have touched a cigarette since.
Unemployed and looking after my family,
we could not afford the more expensive
juices, buying cheap juice online,
whilst still not smoking it was hard to
find a flavour either of us liked so I
began researching how to mix my own
flavours, started pretty basic but after a
while I found one or two combinations
that worked. Thankfully my wife’s cancer
went into remission and we were no
longer smokers but vapers.
I bought lots of different flavourings in
10ml bottles and tried them all one by
one finding more and more combinations
that worked well together, over time my
number of flavourings and combinations
grew. Working with friends as testers
I developed more depth to flavours,
some of our combinations have over
13 flavours combined to create one.
Giving some juice to a few friends they
posted comments on Facebook,
soon others contacted me wanting
to get some juice which is where
204 ISSUE 06 VAPOUROUND MAGAZINE
I thought I should set up a company.
Growing up, I have always been a
fan of films like ‘Clash of the Titans’,
Sinbad and Jason and the Argonauts,
Greek mythology had always interested
me. So when i was trying to think of a
name for a company ‘Zeus’ seemed the
obvious choice, and Zeus Juice had a
nice ring to it.
Zeus Juice was born. Word had spread,
soon I was contacted by the owner of
Evolution Vaping, James Burr, he asked
me if i was interested in selling my juice
to his shop, I couldn’t believe things had
grown so quickly.
I love vaping, I love the
customers, the whole
community is awesome.
If someone has said to me 2
years ago we would
be where we are now
I would have laughed.
Before you know it, moved into a unit,
enlisted help, bought a clean room,
hired more help, stocked more shops,
it has all been moving so quickly,
we are now at a point where we
have a 2nd larger unit, machinery,
automated machinery being built as we
speak, more clean rooms and staff being
employed and we currently stock over
80 shops in the UK and growing. We will
be fully TPD compliant when it comes
into force. We have always tried to
please everybody, facebook, and now
the shops, we process shop orders
within 24-48 hours and most are shipped
same day using UPS which means
shops can be stocked up rapidly when
their sales exceeds their expectations.
Until recently when we appeared at
the Vape Expo at the NEC, we had never
advertised, never approached any
shop to stock and never appeared at
any shows, everything that has been
built has been by word of mouth.
Our followers are loyal, facebook has
been awesome. People actually call me
‘Zeus’ which I must admit I love, but my
feet are planted firmly on the ground.
I love vaping, I love the customers,
the whole community is awesome.
If someone has said to me 2 years ago
we would be where we are now I would
have laughed.
Flavour list has grown to 25 flavours
currently, all available in 50/50 ratio
(for normal tanks) in 0mg, 3mg, 6mg,
12mg and 18mg. And in High VG for
sub tanks in 0mg, 3mg and 6mg.
With more being developed.
We now have a great bunch of
employees who are loyal, honest and
hard working and yes I do look after
them. All vape and I am pleased to say
that we all vape Zeus Juice, not because
they are told to but because they like to.
I want to continue to grow this business
to be as big as possible, I love my Job
and wouldn’t trade it for any other.
We will conquer the UK market and then
the world mwuhahaha! Just kidding but
seriously Vaping is here to stay and I
want to be a part of it.