FYI
Is it true to say that all e-liquids are
basically the same, and that it’s really
just the branding and packaging
that’s different?
Absolutely not. Some liquids have
substances in them such as diacetyl and
acetyl propionyl that help them to taste
sweet and buttery. These are thought to
be dangerous if ingested, and we don’t
allow them anywhere near Decadent
Vapours products. Unfortunately this is
not the case for a good proportion of
other liquids on the market, particularly
from the US - although the governing
body there, the FDA, is now trying to
clamp down on their use. Products
coming from China, for example,
contain all sorts of additives, but until
now with no regulation for the consumer
it was pot luck. But people should ask
themselves: if it’s considerably cheaper,
then why is that?
How important is it to know what is in
your e-liquids?
You should always be able to know
what you are putting in your body –
e-liquids are no different. If you buy
from a reputable manufacturer such
as Decadent Vapours, you get the
reassurance that the products are safe.
Even some of the more well-known
brands still add substances that are
considered not to be safe, such as
diacetyl and acetyl propionyl, so we
advise that you always check the label to
make sure they have not been added.
If you buy from a
reputable manufacturer
such as Decadent
Vapours, you get the
reassurance that the
products are safe.
Who buys your products?
We sell all over the world to a very broad
range of people as we really do have
something for everyone. Apart from our
very popular pre-mixed e-liquids, we sell
flavour concentrates and diluents for
vapers who like to mix their own, and
we are a large OEM supplier to other
manufacturers. It’s a busy and growing
market, and things are looking very good
for the future – exciting times!
186 ISSUE 06 VAPOUROUND MAGAZINE
You claim your e-liquids are all
made in the UK - are they actually
made here?
Yes, and always have been. Our factory
is in sunny Swansea where every single
one of our 130 products is devised,
manufactured and bottled.
How will the Tobacco Products
Directive (TPD) affect Decadent
Vapours and the vaping
industry generally?
It has caused a fair deal of upheaval
and inconvenience for the industry,
mainly because its formulation was not
done as straightforwardly and sensibly
as one might hope. However, at DV
we have taken it in our stride. We have
always used the highest quality of
ingredients and pharmaceutical grade
nicotine. We were the first company
to have our liquids laboratory tested,
and manufacture our products under
the most stringent conditions. For us,
it’s the changes in bottle sizes and
the regulations about advertising and
labelling that have been more of a
concern. But we’ve successfully
resolved those.
This has been a challenging year
for the vaping industry - how has
Decadent Vapours found it?
Challenging, yes, but pretty exciting too.
The e-cigarette /vaping industry is one of
the fastest growing sectors in the UK and
maybe even the world. In my opinion,
bringing in regulations like the TPD is a
good thing. It protects consumers from
substandard products made in less than
ideal conditions and containing goodness
knows what. This makes for a more level
playing field for those companies such
as DV who actually want to offer a safe,