Vapouround magazine Issue 06 | Page 185

FYI Q&A The r v ap o u r t o s av o u Archie Powell, MD of one of the UK’s leading e-liquid manufacturers, Decadent Vapours, takes time out to chat to us about all things e-liquid and roast beef... How long have you been vaping, and did it help you stop smoking? About 5 years, and yes it totally helped me to give up smoking. I had smoked since I was a teenager and tried all sorts of cessation aids but nothing worked permanently - once I had a pint in my hand I was off again. Vaping has been described as the most important medical invention since penicillin, and I agree! developers have had years of experience creating and finely tuning flavours. The aim has always been to make some of the most realistic, non-synthetic tasting e-liquids around. This is a craft, just like whisky-distilling and beer-making. DV has long been a supplier to many other leading e-liquid companies, because they like the quality of our flavours. You are the MD of Decadent Vapours. How did you end up there? I first met Pete, the founder and owner, about 3 years ago when my company Create a Brand re-branded DV. Even then I was an avid vaper and already loved DV’s products, and we really hit it off. One thing led to another, and Pete asked me to take the reins so that he could continue inventing, which is what he loves to do. I knew the products and the brand could go far, so as they say ‘it was a no-brainer’. And here I am several years later, happy as Larry. Is it true that DV have Roast Beef and Smokey Bacon flavour e-liquids? Yes, those were among the first flavours DV ever created, over 7 years ago. It takes real skill to accurately recreate complex flavours like those - the fact that Pete was a highly skilled chef was an advantage. Hundreds of DV flavours have been created since, most of them not as off the wall as those, but tasty, memorable and unique all the same! So what’s special about Decadent Vapours? DV was one of the UK’s first e-liquids manufacturers and has always led the field in flavour development. Our Why do you think so many smokers have switched to vaping Smoking isn’t just about the inhaling of over 4000 carcinogenic additives (by the way, these are what smokers really become addicted to; nicotine is only as addictive as caffeine, something most people find easy to give up). It’s about the experience itself - I mean the holding of something in your hand, the inhaling, and of course the social side of it to - having something in common with people across all walks of life, wherever you are. Vaping still gives you all that, but without the health worries - superb! Is vaping safe? Well put it this way: the average cigarette has over 4000 additives, many of which have been proven to be carcinogenic; good quality TPDcompliant e-liquids have four ingredients, if you include nicotine which is, contrary to popular belief, not very addictive. Numerous studies have concluded that vaping is not harmful, so I leave you to draw your own conclusions… My own view is that vaping is safe, and that it would save the NHS millions if it was to be endorsed as a viable alternative to smoking and permitted in places where smoking isn’t. VAPOUROUND MAGAZINE ISSUE 06 185