FYI
Q&A
The
r
v ap o u r t o s av o u
Archie Powell, MD of one of the UK’s leading e-liquid
manufacturers, Decadent Vapours, takes time out to
chat to us about all things e-liquid and roast beef...
How long have you been vaping, and
did it help you stop smoking?
About 5 years, and yes it totally helped
me to give up smoking. I had smoked
since I was a teenager and tried all sorts
of cessation aids but nothing worked
permanently - once I had a pint in my
hand I was off again. Vaping has been
described as the most important medical
invention since penicillin, and I agree!
developers have had years of
experience creating and finely tuning
flavours. The aim has always been
to make some of the most realistic,
non-synthetic tasting e-liquids around.
This is a craft, just like whisky-distilling
and beer-making. DV has long been a
supplier to many other leading e-liquid
companies, because they like the quality
of our flavours.
You are the MD of Decadent Vapours.
How did you end up there?
I first met Pete, the founder and owner,
about 3 years ago when my company
Create a Brand re-branded DV. Even
then I was an avid vaper and already
loved DV’s products, and we really hit it
off. One thing led to another, and Pete
asked me to take the reins so that he
could continue inventing, which is what
he loves to do. I knew the products and
the brand could go far, so as they say ‘it
was a no-brainer’. And here I am several
years later, happy as Larry.
Is it true that DV have Roast Beef and
Smokey Bacon flavour e-liquids?
Yes, those were among the first flavours
DV ever created, over 7 years ago. It
takes real skill to accurately recreate
complex flavours like those - the fact
that Pete was a highly skilled chef was
an advantage. Hundreds of DV flavours
have been created since, most of them
not as off the wall as those, but tasty,
memorable and unique all the same!
So what’s special about
Decadent Vapours?
DV was one of the UK’s first e-liquids
manufacturers and has always led
the field in flavour development. Our
Why do you think so many smokers
have switched to vaping
Smoking isn’t just about the inhaling
of over 4000 carcinogenic additives
(by the way, these are what smokers
really become addicted to; nicotine is
only as addictive as caffeine, something
most people find easy to give up).
It’s about the experience itself - I
mean the holding of something in your
hand, the inhaling, and of course the
social side of it to - having something in
common with people across all walks
of life, wherever you are. Vaping still
gives you all that, but without the health
worries - superb!
Is vaping safe?
Well put it this way: the average
cigarette has over 4000 additives,
many of which have been proven to
be carcinogenic; good quality TPDcompliant e-liquids have four
ingredients, if you include nicotine which is, contrary to popular belief,
not very addictive. Numerous studies
have concluded that vaping is not
harmful, so I leave you to draw your
own conclusions… My own view is that
vaping is safe, and that it would save
the NHS millions if it was to be endorsed
as a viable alternative to smoking and
permitted in places where smoking isn’t.
VAPOUROUND MAGAZINE ISSUE 06 185