F E AT U R E
W
hat chemistry would take
two people from opposite
sides of life and mold them
into one of the top e-liquid
companies in the United
States? That question is
something that can only be answered by
understanding the different backgrounds
that Sarah and Keith Fairman were
raised in.
Sarah comes from an upper class
childhood, she was raised with her
younger sister by her Mom and Dad.
The scenario of a white picket fence
and all the finer things in life were pretty
much Sarah’s childhood. When Sarah
got into college she started dabbling
with drugs and started to find herself
drinking more than usual. She was
slipping on her grades and life became
one downward spiral. When her family
finally realised what was going on in
Sarah’s academics and life, they sat her
down and suggested that she get help
for her problem. Through many years
of struggling Sarah just could not seem
to get the grasp on life she once had.
After numerous treatment centers, she
finally started to realize that there was
a better way in life and that there was
“Through many years of struggling
Sarah just could not seem to get the
grasp on life she once had. After
numerous treatment centers, she finally
started to realise that there was a better
way in life and that there was a light at
the end of the tunnel.”
a light at the end of the tunnel. In 2007
while in a treatment center, Sarah got
a visit from her Mom and sister, who
had come to tell Sarah that her dad has
passed from a sudden heart attack that
he had the night before. Things had only
gotten darker for Sarah at this point, she
continued her destructive cycle for a few
more years. One day, she finally came to
the realisation that enough was enough
and walked into a 12 step program. She
had fully surrendered and started to get
honest. This is where she met Keith in
2009.
Keith was raised in New England in a
typical Irish/Italian neighborhood. There
were wise guys on the corners and drugs
ravaged throughout the neighborhood
in his early years. He really never
knew his Father and his Mom suffered
from drug addiction also. He was an
only child being raised by his maternal
grandmother who worked well over 50
hours a week just to pay the bills and
make sure food was on the table. He
94 ISSUE 05 VAPOUROUND MAGAZINE
BEST OVERALL
JUICE
VAPER OF
THE YEAR
BEST
CEREAL
WINNER!
WINNER!
WINNER!
started to get into drugs at the age of 12
and continued well into his 30s. He had
relocated to South Florida, accumulated
numerous convictions, and at the end of
his addiction found himself living under
bridges and in abandoned buildings. He
was at his lowest and when asked how
he felt about life, his response was “just
wanting to die” After serving time in a jail
in Miami, Florida, he was approached
by a fellow inmate and told of a 12 step
fellowship that had the power to change
his life. Something had stuck that night,
he laid there in his bunk and thought
about what his life had become. The day
he got out, Keith deleted all the numbers
in his phone and found a meeting later
that day. He literally walked into his first
meeting with a black trash bag with all
his belongings in it.
After seeing each other at numerous
recovery events, Sarah and Keith
started to develop a relationship that
was something different than they had
ever experienced before. Here were two
people that were new in recovery and
finally starting to get in touch with their
true feelings, that were building a strong
bond with each other. They started to
date and the rest is history.
After being married for a few months,
Sarah was working for her family’s
company and Keith was working in
phone sales. He was doing great and
starting to make a lot of money in the
industry he was in. He had just gone
to the mall and picked up a cigalike
product to see if he could stop smoking.
It worked, for the next few months, Keith
had started divulging into the industry
and started to learn how to make his own
e-liquid. He had come up with an idea
to bring to market all the flavor profiles
that he was creating. He had asked
some friends to join him on his business
venture. They declined and thought the
idea would not work. So, he pushed on
himself, first starting out of his house and