FYI
This emerging bias could lead to some interesting industry
dynamics at the TPD after-party, says VaperCrew’s MD, Melissa
Morris.
The biggest TPD conspiracy theory cites the government as
being in cahoots with pharma and tobacco giants, to rape and
pillage the creative and fiercely independent vaping community.
In reality, as an eliquid manufacturer, it feels more like the
so-called villains have turned up awkwardly (and late) to the
vaping party. Albeit with good intentions, they've turned on the
lights, turned down the music, and confiscated the booze.
But, by turning on the lights, they’ve revealed some deep flaws
in the industry, which will be expensive to fix: the market has
thrived on untested products for too long, leaving vapers in the
dark. So we should, to this extent, be very glad the
party-poopers arrived.
But here we are: the party is pooped. The fear is that people will
wander back to the smoking joint next-door, but that doesn't
have to be the case. If the ‘villains’ are only after nicotine, maybe
we should let them have it. If they want to regulate it, tax it,
licence it, whatever – let them. (I know we have rights, but that’s
for another debate.) For now, let’s equate nicotine to booze at
the party – sure, it livens things up but the party can go on
without it. Losing your favourite flavours, how