event a success would be a lot more than
“if we build it, they will come” and executed
a marketing plan that delivered over 2,500
general admission guests plus 800 B2B (vape
shop owners, managers and staff) attendees.
The Orlando Vapor Show marketing plan
included months of outreach to B&M shops
throughout central and south Florida and a
pre-show magazine distributed to hundreds
of vape shops throughout Florida. They also
worked with the Florida chapter of SFADA
(Smoke Free Alternatives Trade Association http://sfata.org/) who organized a bus to bring
around 80 people from several area shops to
the show. These efforts paid off as the show
was already packed by the opening bell at
10AM on Friday December 11th.
The smaller exhibit hall combined with a great
turn out meant that most exhibitors were
busy from the opening to the closing bell.
The Cafe Racer Tasting Bar was as rocking
as we’ve ever been for almost all of the 2
days - sampling our award winning Lucky 13
Craft E-Liquid along with Peach Guzzi and
Yogurt Bomb - delivering lots of great leads
from FL shops and some nice onsite sales to
consumers stoked to bring home some of our
e-liquid flavor creations.
The exhibit space will be double
the size and with the success of
the 2015 show, we would expect
double the turn-out by shops
and vape fans from throughout
the Southeast USA.
The social side of the event was impressive.
Starting off with a pre-event happy hour on
Thursday through two crazy nights with the
crews form Vapouround Magazine, Vaping
Militia and a host of other exhibitors and
industry folks - we didn’t get a whole lot of
sleep and drank a few too many sugary
cocktails but it was well worth the time to hang
with friends new and old.
Next up, Mark and his team will be hosting
the 2nd Orlando Vapor Expo March 25 and
26, 2016 at the much larger Central Florida
Fairgrounds.
The exhibit space will be double the size and
with the success of the 2015 show, we would
expect double the turn-out by shops and vape
fans from throughout the Southeast USA.
Other vape show promoters are also adding
regional shows - especially ECC under the
banner of VPX - The Vape Exhibit, with expos
in Detroit and rumor has it, Brooklyn this
Spring/Summer.
The list of vape shows in 2016 is growing by
the day and it will be interesting to see how
many the industry, vape shops and vape
enthusiasts will support.
126 ISSUE 03 VAPOUROUND MAGAZINE
EVENTS