Vapouround magazine Issue 03 | Page 124

EVENTS VERONA, ITALY - 21-22 NOVEMBER V apitaly was the first electronic cigarette expo to be held in Italy, in the picturesque city of Verona, a truly beautiful backdrop to showcase this magnificent industry.  The event itself was held at the Veronafiere exhibition centre. The event was perfectly organised and Mose and his team were on hand to help us upon our arrival. The footfall at the event was estimated to be somewhere in the region of 6000 with both days being extremely busy.  I always try to look for something a little bit special when I go to these events – what is it that sets them apart? I think it is genuinely one of the things which makes my job so enjoyable. I get to see the vaping industry alive and well in so many different places, it really is vaping around the world. So what made Italy different? Vaping was accepted in almost every restaurant or bar we went into. As for the show, that was quite easy. It was the level of fine Italian craftsmanship and bespoke mods which were on sale at the show. Make no mistake, this was truly an event where MODS were King, the selection of one of a kind mods truly left me astounded.  There was one small hiccup to overcome. This was communication, as a translator was required. Having said that, boy did we fall lucky.  At this point I’d like to give a massive shout out to the delightful Danielle Custodio, a talented translator who managed to get our message across to vendors and vapers alike. We were so impressed with her we have invited her to be our translator at future events across Europe when needed. Vapitaly is due to take place on 28th-30th of May next year, make sure you’re there. So what made Italy different? Vaping was accepted in almost every restaurant or bar we went into. As for the show, that was quite easy. It was the level of fine Italian craftsmanship and bespoke mods which were on sale at the show. 122 ISSUE 03 VAPOUROUND MAGAZINE