F E AT U R E
Inspirational
Vaping Company
Creates Dreamy
E-liquid For Charity
Founders of a vaping company passionate about helping
others, have created an award-winning e-liquid to help their
best friend’s baby born with cystic fibrosis.
K
eith and Sarah Fairman are the founders of Diamond
Vapor in Hollywood, Florida. Nora’s Dream is the
best-selling e-liquid they created which features in
their Aisle 7 premium e-liquid range named after the
cereal aisle. Nora’s Dream itself is reminiscent of that wonderful
moment when all the fruit loops are gone and you sip the milk in
a state of glorious comfort.
Proceeds of Nora’s Dream sales are donated to Nora on a
monthly basis, with the e-liquid selling over 20,000 bottles a
week. Available in 15ml, 30ml and 120ml bottle sizes in a variety
of nicotine strengths ranging from 0mg to 12mg, Nora’s Dream
is an award-winning e-liquid hailed as being the second most
creative flavour of the year on 2014’s GuideToVaping website.
The charitable and innovative idea came about, when the
compassionate couple heard that Nora (the daughter of Sarah’s
best friend) was diagnosed with cystic fibrosis shortly after
she was born. In a magnanimous move, both Keith and Sarah
decided to help Nora and safeguard her future by donating funds
to her wellbeing.
Keith himself has had a rollercoaster of a journey so far. Hailing
from New England, he moved with his beloved grandmother to
South Florida over 20 years ago. When she lost her battle with
cancer, Keith soon became addicted to drugs, which led to him
40 WINTER EDITION VAPOUROUND MAGAZINE
becoming homeless for a year. After joining a recovery program,
he dedicated hundreds of hours of research into better delivery
systems.
After a friend recommended that Keith try e-cigarettes, he found
he had a growing interest in e-liquids. Ordering as many as four
packages a day of just e-liquids, he had tried numerous e-liquids
of vastly varying quality and flavour. Keith soon found himself on
a mission to develop his own e-liquids and helping others in the
process.
Keith has steadily turned his life around and now has a hugely
successful business, solid support network and loving friends
and family who work in harmony and channel the company
ethos of compassionate advocacy.
Keith said: “Quitting traditional tobacco cigarettes has been
one of the hardest things I have ever done. I know what it’s
like to want to lead a healthier life and the frustration that goes
with caving and smoking analogs. Diamond Vapor was borne
out of the need to help others make the switch from analogs to
e-cigarettes. It makes my day when I hear from customers who
are no longer smoking analogs, after vaping Diamond Vapor
e-liquids. It’s great to be part of their journey and I feel it more,
because I know what it’s like.”