Vapouround Magazine Canada VMC PREVIEW | Page 15

Canada used the recent World No Tobacco Day to launch a new multi-pronged initiative to drastically reduce the smoking death toll which claims the lives of 45,000 Canadians each year. With one smoker dying every 12 minutes, the government is investing $330 million over the next five years to: • • help Canadians who smoke to quit or reduce the harms of their addiction to nicotine and protect the health of young people and non-smokers from the dangers of tobacco use. Health Canada said: “Canada’s Tobacco Strategy will take focused action to help Canadians quit smoking. It will also take a pragmatic and compassionate approach to supporting Canadians who already use tobacco, to reduce the negative consequences of nicotine addiction. All Canadians will benefit from Canada’s Tobacco Strategy. We will see fewer Canadians starting to smoke, more Canadians quitting and a new generation of healthier Canadians with a greater awareness of how important it is to never pick up that first cigarette.” For the first time, the official Health Canada website formally recognises vaping as a legitimate and effective tool to help smokers quit tobacco. It says: “The Tobacco and Vaping Products Act (TVPA) became law on May 23, 2018. Adults can now legally get vaping products with nicotine as a less harmful option than smoking. This is part of our broad new vision for dealing with tobacco use. Vaping is less harmful than smoking. Many of the toxic and cancer-causing chemicals in tobacco and the tobacco smoke form when tobacco is burned. Vaping products do not contain tobacco and do not involve burning or produce smoke. Switching from tobacco cigarettes to vaping products will reduce a person's exposure to many toxic and cancer-causing chemicals. As a step towards quitting cigarettes, many smokers may go through a transition period when they use both cigarettes and vaping products. Studies have shown short-term general health improvements in those who have completely switched from smoking cigarettes to vaping products.” It goes on to address the use of vaping as a quit smoking aid, gives advice on the health risks of vaping and links to surveys on vaping in Canada. It lists the laws which apply to vaping products and summarizes their main points. Health Canada and the Canadian Institutes of Health Research have also established an external Scientific Advisory Board on Vaping Products, which will review the science on vaping products and provide evidence and advice on a regular basis. It summarizes the new Tobacco and Vaping Products Act (TVPA) as follows: The TVPA replaces the Tobacco Act, which governed how tobacco products were: • • • • sold labelled produced promoted While continuing to govern tobacco products, the new TVPA creates a legal framework for governing vaping products. In doing so, it balances multiple goals, including: • • protecting youth from nicotine addiction and incentive to use tobacco and vaping products and allowing adults (mainly adults who smoke) to access vaping products as a less harmful option than smoking. Key elements of the TVPA related to vaping include: • not allowing vaping products to be sold or given to anyone under 18 years of age • giving us the power to develop rules relating to such things as: -industry reporting -manufacturing standards -product and packaging labelling (for example, health warning messages) • setting promotion restrictions for vaping products, including promoting flavours that appeal to youth and promotions that could mislead consumers about the health effects of these products • banning the use of certain ingredients and not allowing the sale of vaping products that have an appearance or functions that may appeal to youth. Canada’s new legislative landscape represents the largest overhaul of existing tobacco laws for a generation and the full impact this will have on the vaping industry remains to be seen. VMC | 15