“
I’ve endorsed
them, advised
them, and now
I’m looking to
invest in them.
I plan to keep
growing the
portfolio, ya
dig?
”
Snoop Dogg, the US rapper behind songs such
as ‘Young, Wild and Free,’ ‘Drop It Like It’s Hot,’
and ‘Paid tha cost to be tha Boss,’ might just be
the most vocal celebrity when it comes to airing
his passion for the cannabis plant.
VAPOUROUND CBD MAGAZINE
In recent years, he has made a name for himself away
from the music industry he once dominated, by investing
in hemp, CBD and cannabis firms in legal markets via his
company Casa Verde Capital.
Just last summer, Snoop, whose real name is Calvin
Broadus, partnered with British firm Oxford Cannabinoid
Technologies in a deal which was reported to be worth
$10 million. The company specialises in researching pain
and inflammation therapies as well as cancer treatments.
Once it was announced that Canada would legalise
recreational marijuana, Snoop Dogg, aka Snoop Lion,
revealed plans to launch Canadian Leafs By Snoop, which
included Palm Tree CBD. It’s also been reported the
rapper invested $2 million in a Toronto-based cannabis
software provider called Trellis.
In recent weeks, Casa Verde Capital just announced
plans to work with a Swedish financial technology company,
Klarna Bank, which confirmed the $2 billion deal (worth
around £1.9 billion).
Meanwhile the rapper was quoted as saying, “I’ve endorsed
them, advised them, and now I’m looking to invest in
them. I plan to keep growing the portfolio, ya dig?”
Snoop (47) previously featured in a marketing campaign
for Klarna Bank, where he appeared in a video with
the persona of ‘Smoooth Dogg,’ which is believed to be
a reference to Klarna’s ambition to enable “smoooth”
payments. His recent social media updates appear to
show Smoooth Dogg is set to return.
The financial technology service provider was founded
in 2005 and provides online payment solutions for both
consumers and merchants. It has 60 million shoppers and
100,000 merchants using the platform in multiple countries.
“I’ve been looking for an opportunity to expand my tech
investment portfolio to Europe and seeing the way Klarna
operates and how they challenge the status quo, I think
it’s a match made in heaven. I’m very excited about this
partnership,” the rapper turned investor said.
Forbes Magazine was the first to report the rapper’s
investment in the Swedish start-up, which is reported to
have other notable shareholders including Visa and H&M.
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