VAPOUROUND CBD MAGAZINE ISSUE ONE | Page 42

FEATURE BRITISH HEMPIRE Attitudes to cannabis products are changing from left to right across the Atlantic, thanks to CBD. 42 VAPOUROUND CBD MAGAZINE In 1996, California became the first US state to legalise cannabis for medicinal use. The move kickstarted a chain of reform that would lead to Colorado and Washington legalising recreational use in 2012. In 2017, the legal cannabis trade in the US was valued at $8.5 billion – accounting for 90 percent of the global market. The tolerance of medical and recreational cannabis in legal states helped pave the way for the now-flourishing CBD industry. High-CBD cannabis strains are a relatively new phenomenon that evolved out of California’s medical cannabis market. Over the past two years, the state’s wellness industry fully embraced CBD. Edibles in particular proved to be an entry point for those who had eschewed other routes of consumption on health grounds. Daniel Hood, co-founder of California edibles company CALIGOLD, said: “It’s evident that a significant part of the market favours edibles over other forms of consumption, like smoking or vaping. “It’s simply a more comfortable and familiar means of using wellness products.”