N
F
F E AT U R E S
R
LOCAL
BOY
MADE
GOOD
Endless Mods is a true West
Midlands and international
success story
Words: Gordon Stribling
92 VAPER EXPO
P
aul Harrison of Endless Mods will be a familiar
face to many of the Vaper Expo faithful. He’s
been an expo regular since the early days but in the
beginning, he was just a local guy with a humble
vape shop.
His original venture, Shade E-Vaping, opened its
doors in Yardley in 2013 but things actually began
a year earlier in a home business operated via
Facebook.
Each day after work Paul and his wife Tasha
would load up their cars with stock and drive all
over Birmingham and the Black Country dropping
off orders. Often they would not arrive back home
until after midnight. This level of effort would
follow them as they opened the flagship Yardley
shop 11 months later.