We have been
to shows all
around the
world and
this is one of
our favourite
shows.
communities within the industry under one roof. The Vaper Expo is
such a large show and it’s so prominent.”
Being such a large show makes the Vaper Expo the perfect starting
point for anyone new to the world of vaping, or even someone who’s
new to trade shows, according to Mark.
“There’s a lot to see and a lot to learn and the Expo. I remember at
my fi rst Expo I was amazed at its size, reach and the variety available
to the consumer, I think consumers should attend the talks that are
being held to educate themselves; and businesses should visit the
IBVTA.”
Finding out about how vaping helps people is a big talking point this
time around, as the industry has been hit with such negative press
over the last few months. However, Mark says that Red Liquids hasn’t
felt the effects of that as much as some other brands.
He says: “We don’t seem to have been affected and I think that’s due
to the fact that we push our brand as being a British brand, British
manufactured, of the highest quality.
“British liquids are the gold standard and we’re very proud of that,
we want to make sure that everyone’s aware that our liquids are
compliant and we’re keen to push that message out.”
For the past few shows, Red Liquids will have been remembered
for their iconic giant red telephone box stands and their London
bus parked in the reception hallway accompanied by the Red
Liquids Girls. This year, Red Liquids are part of the Expo’s Platinum
Sponsorship and they’ll also be pushing a launch that is their biggest
yet – a collaboration with nzo (www.nzovape.com) a pod device fi lled
with Red Liquid’s juice.
Mark said: “That will be forming part of our stand: nzo with Red
Liquids, so that’s going to be all over the place and we’ll be shouting
really loudly about it. We’re going to be giving away nzo with a unique
incentive for the vape market.”
With a successful soft launch in Red Box vape shops, the team are
confi dent that nzo and Red Liquids will be well received at the Expo.
It is, however, shrouded in mystery until the big reveal; so, head over
to their stand to get your hands on a device. is, however, shrouded in
mystery until the big reveal; so, head over to their stand to get your
hands on a device.
VAPER EXPO 31