You have an exciting range of e-liquids, we love the sound of your baked apple e-liquid. What do flavourists( people who create and taste the e-liquids) on the Cotton & Cable team look for when creating e-liquids? Do they have a preconceived idea in mind, before they start mixing?
Authenticity. We wanted to make gourmet, premium British flavours. The idea for the flavours comes from traditional British desserts, each flavour started with the dessert itself. Making it, eating it, or in the case of Hot Cross Bun, toasting it. Then thinking about what makes it taste so good and what the proportions, are to re-create it as a vapour. We wanted to create depth through layers so you can pick out different flavours on the inhale, exhale and the more you vape it. We want people to vape our juices and know exactly what it is.
I’ m a vape store wanting to stock your e-liquids. What are the next steps to make this happen? Is there a lead-time, from making an enquiry, to having your tasty e-liquids in my store?
We can move really quickly, one of our most
How do you think Cotton & Cable can add to the already eclectic mix?
It has been a difficult time for the industry having come from nowhere to being a saturated market, flooded with home mixed juice and fairly average flavours. We wanted to create liquids that better or rival US premium companies, because there are not many UK companies that can. The recipes have been painstakingly crafted over a long period of time to get the perfect balance. We were never about making a quick buck- we are part of the market because we love it. We believe we have created a premium brand or as the Vaping Pogonophile says a“ platinum brand” which means we believe we bring something special to the market.
How do you want people to feel when they’ re vaping Cotton & Cable e-liquids?
Happy – and possibly a little smug!
Where do you want to be in 5 years’ time?
Everywhere.
What is your favourite thing about the working in the vaping industry?
The fantastic community. recent stockists turned round in 4 days. We have a large pre-steeped stock and our juices don’ t leave until they are fully steeped, so our stock levels are key to growth.
What do you think of the UK vaping scene?
To find out more about Cotton & Cable or make wholesale enquiries, go to website www. cottonandcable. co. uk, email hello @ cottonandcable. co. uk or call 0203 823 8048 now.
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