vape • business 33
Jake Mountjoy Mad Hatter Juice
Account Executive – Jake@MadHatterJuice.com
Mad Hatter Juice hopes to continue to release great
tasting E-Liquid in eye-catching packaging that is innovative
and sets us apart. We hope that you give us a try!
M
ad Hatter Juice first
launched in July of 2015,
but before that we have been in
the vapor industry since 2012,
when we released our disposable
zero nicotine E-Hookah pens.
We also developed E-Cigarettes
with nicotine and sold them in
convenience stores and smoke
shops. As the vapor industry grew
so quickly, we saw that the market
was shifted toward premium
E-Liquids. Beginner vapers moved
from the disposable type to the
high-end mods and atomizers.
We wanted to release a product
for vapers that was inspired by your
childhood memories. Our goal was
to create a memorable experience
from the time you first see the
package, to unwrapping
designs of flavors that came
in creative packaging, so we
had to keep thinking of ideas to set
ourselves apart.
Our next two flavors were
launched in a larger 60ml bottle,
it and finally vaping it for the first
time.
I Love Donuts is a blueberry
glazed cake donut that became
very popular with it’s colorful pink
donut box packaging. After a lot
of work and brainstorming ideas
centered around the nostalgic
feeling of being a kid. We launched
I Love Cookies that came in a
vintage oven box. After that,
many other E-Liquid companies
came out with their own
I Love Taffy and I Love Popcorn.
I Love Taffy came in a box that
unfolded from the ends like a candy
wrapper, and I Love Popcorn was
put into a red and white striped
box, just like the ones you get at the
movies. We didn’t stop there and
have since released 120 Cream Pop
and Mr. Macaron.
Every time we develop a new
flavor, the team at Mad Hatter Juice
all taste-tests different versions
and vote on their favorite. If an
E-Liquid comes in great packaging
but doesn’t taste good, then all the
fun is taken away.
We pride ourselves in created
a memorable and fun experience
with our products, and never
compromising on flavor. We just
re-launched I Love Donuts in
a 60ml bottle size, called I Love
Donuts Too! With higher VG and
a new and improved flavor. We
want to be the company that always
brings a smile to our customers’
faces and give them the warm
emotions of being a kid again. Plus
you don’t have to worry about any
calories!