Who we are
Shelfsquad is a South African online retailer specializing in Cookbox meal kits and all things kitchen. With Cookbox, our meal kit product offering, we enable consumers to cook and prepare delicious home-made meals without going through the hassle of going to the stores to purchase the ingredients. We send perfectly portioned ingredients and a recipe card with the steps on how to prepare amazingly delicious meals. Customers can choose from a variety of diets such as Vegan, Vegetarian, Low-Carb and Family meals.
Consumers are also able to purchase all kinds of kitchen snacks and beverages along with their Cookbox meal kits. We have a variety of products and brands available for people to choose from. These products range from Eat Naked Peanut Butter to Designer Water Alkaline Water. We (Shelfsquad) are planning to add kitchenware and cookware to the mix of products that we are able to offer clients. The whole idea is to provide a range of kitchen items and goods to the end consumer, whether that may be meals, snacks or cookware.
Why did we start Shelfsquad?
We started Shelfsquad because we pretty much wanted to solve our own problem. All 3 of us were busy young men getting started with their careers, so we were quite busy with our day jobs. We wanted to make and prepare tasty meals, but at the same time we didn’t want to take time out of our busy schedules to go to the mall to purchase the necessary ingredients. We saw a gap in the ‘meal kit’ market and we decided to go for it. We noticed that with most meal kit companies, you had to place your order like on a Wednesday before 12pm to get your food delivered to you the next week. We asked ourselves, “But, why do we have to wait so long just to get a few ingredients delivered to our doorsteps?” And that is exactly the problem we set out to solve. With Cookbox, if you order before 1pm you will receive your box within 2 working days, except for weekend. So our aim with this business/concept is that we want to enable busy individuals to be able to cook healthy and delicious meals all from the comfort of their own kitchens. And then obviously, we’d like to become a household name in the e-commerce and kitchen space in South Africa and then eventually abroad. We do have plans to expand into other product categories, but we would first like to establish our brand as one of the ‘go-to’ brands in the kitchen space.