QUICK NEWS!!!
A woman in Tech to
watch out for
HALLMARKS OF A
GOOD LEADER:
COMMUNICATION,
TRANSPARENCY AND
PASSION
Head of sales and services at
EasyBiz Technologies, Bridget du Toit, is passionate about making a difference in everything she does. Her no-nonsense approach and positive attitude have seen her grow from a KwaZulu-Natal science teacher to a high-powered executive with her finger on the pulse of South Africa’s fast evolving accounting software landscape.
Du Toit joined EasyBiz Technologies as business development manager in 2017, tasked with defining a way forward for the business. “With evolving smart and digital technology changing the face of accounting, my role was to establish where EasyBiz’s focus areas should be. I was also responsible for forming strategic alliances with partners we could collaborate with on our journey.”
With its strong ties to Intuit, EasyBiz was compelled to transition from offering desktop accounting solutions to cloud-focused solutions. This evolving focus saw Du Toit move into more of a sales and services oriented role in 2018.
She says operating in the online arena required a significant paradigm shift and training for everyone at EasyBiz. “The sales team had to transition from selling a desktop accounting package to a cloud-based product. People respond to change differently – my job was to manage the process. I also needed to help re-focus the business’s marketing efforts to entice accountants who are viewed as our gateway to becoming number one in the market.”
to change differently – my job was to manage the process. I also needed to help re-focus the business’s marketing efforts to entice accountants who are viewed as our gateway to becoming number one in the market.”
Du Toit was not daunted by the task. Her passion for making a difference emerged as a young girl growing up in KwaZulu-Natal.
“Early on in my life, I knew I wanted to make a difference in the world. My vision was to do something that I felt would make South Africa a better place at the end of each day,” she says.
Armed with a bachelor of science degree from Natal University, du Toit decided she could make the most impact by teaching biology and science to school students. “There was a great need to get young people interested in the sciences in our country. I decided I was going to change South Africa one student at a time.”
She taught in KwaZulu-Natal for 10 years before meeting the man she was to marry. When he was offered a transfer to Gauteng, she followed, trading the sea in for the mine dumps of Benoni.