Cover Story
During the past four years ,
MRC Global has significantly transformed its digital commerce capabilities . Valve World had the pleasure of speaking with Dale Kendall ,
Vice President of e-commerce at
MRC Global , about the company ’ s digital ordering and integration capabilities , the benefits of their digital offering and digitally assisting individuals at every level .
By Charlie Evans , Valve World
MRC Global ’ s digital e-commerce transformation
According to Kendall , “ I joined MRC Global four years ago , just as we were embarking on a major transformation of our digital e-commerce capabilities . Growing customer demand for digital engagement highlighted the need for a major technology and capability upgrade .” Kendall , along with Executive Sponsor Grant Bates ( Senior Vice President of North America Operations and e-Commerce ), developed a multi-year e-commerce strategic roadmap for MRC Global . “ Our roadmap focused on digitizing the end-to-end supply chain to grow our digital sales channel , enhance customer experience and lower costs for both our customers and ourselves ,” Kendall explained . “ We invested in software and resources , then began executing the plan . Despite 2020 bringing the depths of the pandemic and a challenging , uncertain economic landscape , our leadership ’ s decision to launch a major strategic initiative — while many companies were in survival mode — positioned our digital program for a significant leap forward .”
User preferences shifting to digital
“ Like most companies , we were experiencing a gradual shift towards digital , but the pandemic significantly accelerated this trend ,” Kendall observed . “ Remote work mandates drove a spike in demand for digital business
8 Valve World November 2024 www . valve-world . net