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Varnasan ball valves , recently API certified Multi-turn electric actuator , to be launched in 2023
Export markets
SMS TORK began targeting international customers in 1998 and has since turned into an export machine . The company delivers its products to 87 countries across the globe , with Europe accounting for around 50 % of their export business . “ We have six people working in the export department and one home-office person in Germany , who is in direct contact with local clients ,” explains Mr . Kaya . “ Elsewhere , our strategy is to work with intermediaries . Unlike in Turkey , where we sell nearly everything directly to customers , about 95 % of our international sales are made through a global network of dealers and distributors . Some of these partners sell our entire portfolio , while others offer only certain products , such as solenoid valves or actuators . “ We are strongly focused on growing our export markets . In the past , international
sales accounted for about a quarter of our total revenue , but now we aim for a greater share of around 35 %. We are a growing company , both domestically and internationally , but our export business is now increasing much faster , and we are determined to continue tapping into its huge potential .”
Competitive advantages
The coronavirus pandemic has caused a major economic shock and widespread supply chain disruption , from which the global economy is still recovering while facing new challenges . In Turkey , the weakening of the lira and high inflation have presented additional headwinds , particularly for those manufactures that rely on imported raw materials and components . However , while not immune to these shocks , SMS TORK has turned seemingly unfavourable business conditions into an advantage , becoming more competitive , especially abroad . “ Along with our product range , quality and flexibility , price competitiveness and fast delivery are what gives us a cutting edge ,” says Mr . Kaya . “ Unlike in most other countries , industrial production in Turkey remained largely undisrupted during the pandemic , and projects and investments continued as planned , which helped us maintain a steady cash flow . Additionally , the relatively low cost of labour in Turkey means that we are extremely price competitive internationally . Our products may be slightly more expensive than those manufactured in China , but this has become entirely acceptable to our customers , especially those in Europe and the U . S ., because we can deliver goods to them much faster than Asian suppliers .
SMS TORK designs , manufactures and assembles all products and components in-house
Assemblage of solenoid valves
10 Valve World November 2022 www . valve-world . net