TECH TALK process control engineers at major end users grew up on the internet , this type of online interface is second nature to engineers and the preferred way to do business in the industry .
Case Histories
Another very effective advantage of social media marketing is online cases of applications ; videos and voice-over explanations of actual solutions to end users ’ problems , using the company ’ s valve and valve automation packages , have proven to be a revolutionary technique . This technique , in combination with the social selling and configurators , further reinforces the quality and value of valve manufacturers ’ products . Additionally , this emphasizes and grows the company ’ s brand equity in the mind of end users .
Often , case histories represent the same challenges that other end users and process control engineers are looking to overcome . When companies offer a detailed explanation of the solution to an issue , in addition to explaining the functionality of the valve and valve automation packages used , the strategies shared in the video effectively add to the overall brand equity of the valve manufacturer .
Conclusion
Valve manufacturers and suppliers with a sharp understanding of social media marketing are now adopting and enhancing effective strategies , that were once long employed by successful manufacturers to develop brand reputation .
Today , the social selling process has transitioned almost completely to online strategies in the valve industry . Not only is this a very cost-effective process , but it also allows for the standardization of presentations and a more effective display of the digitized product specifications that successful manufacturers have developed . Social media has allowed valve sales professionals to interact with customers over the internet , by sharing quality products through sophisticated videos and case history examples , making them virtual practitioners of social media marketing .
ABOUT THE AUTHOR
Bob Donnelly is Vice President of Business Development for Flo-Tite Valves & Controls . He has over 30 years of process control automation experience .
www . valve-world-americas . net • September 2023 | Valve World Americas 15